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Daily Mail - Says the enemy's among us, taking our women and taking our jobs. Ultra right-wing, populist, nationalistic, xenophobic, isolationist often hysterical and notoriously obsessed with the immigrants and house prices and, lately, campaigns against same sex marriage and claimants of state benefits. Infamously supported fascism in a big way in the 1930s (hence the common "Daily Heil" nickname); prior to World War II, it openly advocated an alliance with Adolf Hitler and claimed German Jews seeking refuge in Britain were "exaggerating" the bad treatment they claimed to be getting from Herr Hitler's sound and firm government. In the Mail's opinion, they were just economic migrants taking advantage of Britain's lax generosity, (and besides we have far too many Jews in Britain as it is.)

Currently, it likes to present itself as the voice of the "silent (moral) majority". It provoked a protest march from emo kids due to some shoddy journalism. Has an Irish edition that is similarly populist in its editorial policy, humorously leading to scare stories and editorial campaigns printed in different markets that contradict one another. Notable for having some pretty controversial columnists on its staff; Richard Littlejohn is usually the most commonly cited example. After its flirtation with the British Union of Fascists (until the events of 1939-45 made this unthinkable even for the Mail), it will now always support the Conservatives, although its tone verges into BNP territory a lot, leading to the occasional condemnation of the latter to (unconvincingly) make itself appear moderate (in 2012 it raised some eyebrows by publishing a column endorsing the far-right candidate Marine Le Pen in the French presidential election).

Some journalists, notably the Guardian's Paul Davies, have pointed out the Daily Mail isn't right wing as a rule; it's just slavishly devoted to its huge market, the white 30+ middle class. If this market is resentful towards bankers (most recently), the Tories, etc., then the Mail is not afraid to bash bankers and the Tories. So it all comes down to the bottom line in the end. The Mail is very similar to The Sun when at its worst, but likes to pretend it's more upmarket. Obsessed with Karen Gillan, Katie Price and Kim Kardashian. Only escapes being considered 'gutter press' due to tradition, but is even losing that battle, with its journalists famously trying to distance itself from their editor, Paul Dacre. Saving graces are that it sometimes does some pretty interesting historical articles (thanks to the presence of respected historian and ex-war correspondent Sir Max Hastings on the writing staff), and often has very nice nature and landscape photographs. The crossword isn't bad either.

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