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Originally posted by 6IXSTRINGJACK:

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Originally posted by JEWELSTAITEFAN:

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Originally posted by 6IXSTRINGJACK:

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Originally posted by JEWELSTAITEFAN:
Red Door fudged the numbers. They take credit for $5M of preview sales (likely midnight Thursday) on Thursday, but then also include those same $5M again on Friday - double counting. Red Door made about $10M on both Friday and Saturday.

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Do you have proof of this? I don't see anything on The Numbers mentioning it, and if Bruce is adding $5M to Friday and double counting, that's the first I've ever seen him do so. Either that, or he always counts the preview numbers in the first Friday's numbers for every movie that comes out on a Friday and SoF just didn't have a benefit of having a "preview Monday" because they decided to release it on a Tuesday instead of a Friday. And if that's the case, it's not shady accounting... it's just how the accounting is always done, which in this unique case is a shame.

If that is how Bruce calculates Opening Friday, I'd like to know that with something showing that it is the case. It will be something I'd never considered and wasn't aware of before.

It definitely would explain why he never counts Thursday Preview money in with the total money earned. I always wondered why preview money wasn't counted in the Domestic Box Office totals.

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How you do anything is how you do everything.

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Alright. I said "Double counted" and maybe that was imprecise.
I meant that they counted the same money on Thursday that they also counted again on Friday, but they didn't add the Thursday onto the total twice. Hope that makes sense.
On Thursday, The Numbers wants to give it headlines for the dollars for the Midnight showings. The midnight showings are technically Friday showings, because the films are embargoed until the Friday dates. That is exactly the reason for having Midnight Showings for opening shows. When the show time is 12:01 AM, then the dollars are likely handed to the Box Office on Thursday, before midnight.
On Friday, The Numbers only shows $15M for Friday, with a grand total of $15M. Which means the $5M posted as Thursday was just rolled into Friday's figure, and actual Friday only had $10M - about the same as on Saturday.
I saw no rationalizations written on the site about it, but the NUMBERS don't lie, just The Numbers - haha.

Hope that explains. I was not trying to be obtuse or deceptive. I had thought you already knew this from the posted data. You seem to follow the site a while, I haven't much.

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No... I'm glad you brought this up. Like I said, I always wondered why preview numbers were never counted in the total numbers before, and I also noticed that about 99 times out of 100 that Friday's numbers for a brand new movie are almost always higher than Saturday's numbers, which also didn't make sense to me since most folk work all day on Friday.

Just writing that reply to you last night I think I kind of worked out in my head what was going on. I just never did before because although I remember finding both of those things odd, I never really put any serious thought into them before.

I still would like to see it stated somewhere that this is what is going on for sure, but even without having that in writing somewhere I can't think of any other plausible way to explain it.


So yeah... Another good point you bring up there. But nothing really can be done about it since a Tuesday release doesn't get Monday night previews.
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How you do anything is how you do everything.

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Originally posted by 6ixStringJack:

"When the Director forgets to say Cut"

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Originally posted by JAYNEZTOWN:
For now Hollywood productions are still too expensive

maybe they can learn lessons from indie movies and overseas film and keep costs low

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IP fatigue settles in when the audience doesn’t want to pay money for something they’ve already seen, and it can hurt box office numbers.

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Originally posted by 6ixStringJack:


30 of 53 movies have made profit so far with the 2.0x Rule of Thumb.

Only 21 of those movies have made profit with 2.5xRoT.

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Originally posted by JAYNEZTOWN:

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Originally posted by 6ixStringJack:


30 of 53 movies have made profit so far with the 2.0x Rule of Thumb.

Only 21 of those movies have made profit with 2.5xRoT.

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and because films like Barbie and SuperMario made money expect Hollywood to pat itself on the back and reward film remakes of paint by numbers of little imagination?

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