Quote:

---

THE HERO EFFECT

Help Phil Zimbardo create an international organization to promote heroism as an antidote to evil and as a celebration of what is best in human nature.
This organization will be dedicated to:

Developing and spreading the conception of heroes as ordinary, everyday people who are motivated to act on behalf of others or for a moral cause with action that is extraordinary.

We will both demystify and democratize the elusive concept of heroism. Our fundamental conception is to instill in young people the self-belief that “I am a hero-in-waiting.”

Further, to internalize the perspective, “That when I become aware of the need to act on behalf of others needing help or being the victim of evil forces, I will be ready and able to take the necessary action.”

Sign up below for further information. We are just starting out on this ambitious project and will contact you when it takes a specific form.

www.thelucifereffect.com/heroism-signup.htm

---