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JERUSALEM (AP) -- The McDonald's restaurant chain refused to open a branch in a West Bank Jewish settlement, the company said Thursday, adding a prominent name to an international movement to boycott Israel's settlements.

Irina Shalmor, spokeswoman for McDonald's Israel, said the owners of a planned mall in the Ariel settlement asked McDonald's to open a branch there about six months ago. Shalmor said the chain refused because the owner of McDonald's Israel has a policy of staying out of the occupied territories. The decision was not coordinated with McDonald's headquarters in the U.S., she said. In an email, the headquarters said "our partner in Israel has determined that this particular location is not part of his growth plan."

The Israeli branch's owner and franchisee, Omri Padan, is a founder of the dovish group Peace Now, which opposes all settlements and views them as obstacles to peace. The group said Padan is no longer a member.

The decision by such a well-known multinational company to boycott the West Bank deals settlers an unwelcome blow.

It also adds the name of an important international brand to a movement that has urged businesses to stay out of the West Bank. International companies like Caterpillar, France's Veolia and others have faced pressure from a global network of pro-Palestinian activists to sever links with the settlements.

The activists have also pushed consumers to shun products made in settlements. Israeli academics and unions have also been boycotted because of Israel's settlement policies and European countries are considering stepping up efforts to label settlement-made products sold in Europe.

The Palestinians want the West Bank, along with the Gaza Strip and east Jerusalem, as part of their future state. Israel captured those areas, along with the Golan Heights, in the 1967 Mideast war. The Palestinians and most of the international community consider Israel's West Bank settlements illegal or illegitimate.

The mall's owners, settlers and politicians who back them chided McDonald's for its decision.

"McDonald's has gone from being a for-profit company to an organization with an anti-Israeli political agenda," said Yigal Dilmoni, a leader of the Yesha Council, a settler umbrella group. He urged Israelis to think twice before they buy a meal at McDonald's following its decision. Pro-settler lawmaker Ayelet Shaked said she would boycott the fast food chain.

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