FIREFLY AND SERENITY GUERILLA MARKETING

The Anniversary Job - Stage 2

POSTED BY: FOLLOWMAL
UPDATED: Thursday, September 28, 2006 12:24
SHORT URL:
VIEWED: 6041
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Wednesday, September 13, 2006 1:26 PM

FOLLOWMAL


I started this thread again copying and pasting TDBrowns words from his latest updated post (see links below).

Since this Job now has a renewed focus because of the limited amount of time we now have I thought it was necessary to bring this to everyone's attention and let everyone see the responses and get the info they need to take part in this.
This campaign has the full backing of the Event Team here on FFF.net as it is primarily a thank you letter writing campaign.

This is what I hope everyone will be doing! It sure is what I'm going to do!

My thanks to TDBrown for having this idea and starting to mobilize folks to take part. It's a shiny idea! I'll sure be proud to work with him.

The Anniversary Job

September 30th will mark the first Anniversary of the American Release of "Serenity". To commemorate this event, we'd like folks to do the following:

A few days prior to that date, send a letter to


Universal Studios in Hollywood. In your own words, Congratulate them, Thank them for making the film and include any other comments you'd like to make. Contact info is below.

On the 30th, please do two things; Send Universal an e-mail of thanks (like the letter), and Celebrate the Anniversary by watching the Series or the movie with someone who hasn't seen it before! This can be anything from a small get-together in your Living Room to booking a Venue and showing the film for Charity. Just let others know about the Serenifly 'verse.

Thank you.

mailing address:
Universal Pictures
100 Universal City Plaza
Universal City, CA 91608
Attn: Donna Langley

OR

Attn: Jon Gordon

e-mail address:
http://www.universalstudios.com/homepage/html/contact_us/

-Thank you all very much for your help!

TD/Tim Brown

---

See former thread here:
http://www.fireflyfans.net/thread.asp?b=20&t=22978

See thread on serenitymovie.org here:
http://www.serenitymovie.org/browncoats/forums/The-Anniversary-Job-t87
12.html


See post on Whedonesque and attendant comments here:
http://whedonesque.com/comments/11346

---

From here to the eyes and the ears of the 'Verse
http://www.geocities.com/browncoatsignalcorps/




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Wednesday, September 13, 2006 3:05 PM

TVCHICK


I posted this here a while back. THRILLED to see it in the "news" section!

---
[ http://www.fireflyfans.net/thread.asp?b=20&t=22978 ]Join the Anniversary Job!

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Wednesday, September 13, 2006 3:19 PM

MIRAMEL


i've got my envelopes printed, brown paper handy, and ready to be distributed to my bc friends a few days prior (too early and they'll loose it, and if i dont give them the envelope and paper they'll all just 'mean to do it' and then not.)

~~~~
98% of teens have smoked pot, if you are one of the 2% that haven't, copy this into your signature
~~
Fear is the Mind Killer
~~~~

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Wednesday, September 13, 2006 3:34 PM

FOLLOWMAL


Quote:

Originally posted by TVChick:
I posted this here a while back. THRILLED to see it in the "news" section!
[ http://www.fireflyfans.net/thread.asp?b=20&t=22978 ]Join the Anniversary Job!



I updated it TVChick, thought it was time to connect all the threads and all the addresses in one tidy place.

Plus we're getting close to the time to begin to really encourage folks to do this.

There was also much discussion on Whedonesque and felt it was important for folks to see what different views were being expressed.

Why some folks want only a thank you letter and what their motivation behind it is. Why others are wishing to express their wish for more and why that is.

I felt like we needed to have access to it all in one place with all the news as of today.. right here.

I linked to your shiny thread above. It had kind of gone off topic a little, although some of the ideas on that thread must not be lost! And I wanted us to focus on just the Anniversary Job from now until the date we do it!


From here to the eyes and the ears of the 'Verse
http://www.geocities.com/browncoatsignalcorps/



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Wednesday, September 13, 2006 4:31 PM

TVCHICK


Quote:

Originally posted by FollowMal:
I updated it TVChick, thought it was time to connect all the threads and all the addresses in one tidy place.

Makes much sense to me!
(I was in NO way complaining. I'm really very happy to see this post!)



---
[ http://www.fireflyfans.net/thread.asp?b=20&t=22978 ]Join the Anniversary Job!

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Friday, September 15, 2006 11:11 AM

KURYA


Just can I say awesome!! Its time for people to get cracking...so get writing folks!!
OH and as some people say(and I agree)...send a paper letter instead of email. email...well I dont have much faith in sending emails to big companies...tneds to get deleted...butat least paper letter you know SOMEONE will read it and divert it to the right person. Plus it has more impact.
Prakash

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Saturday, September 16, 2006 9:02 PM

TDBROWN


Thank you so much for posting this update, and getting it into the "news" section. I'm still amazed and flattered that one of my cock-eyed ideas has actually accomplished something lol. I have all of YOU out there, and your love of Serenifly, to thank for that!

Bless you all. :) TD/Tim Brown

"Done the impossible"? -Heck, we're still DOing it!

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Sunday, September 17, 2006 2:38 PM

BROWNCOATFOREVER


Hey this whole idea sounds great count me in .I will send a letter and an e mail . As for getting people interested I got several people updated on the Sci Fi channel's run tomorrow and I am telling people about it everyday.

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Monday, September 18, 2006 7:36 AM

MRT


those who are overseas should be getting their letters in the post in teh next couple of days...

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Monday, September 18, 2006 4:32 PM

DOCTROID


Knowing who you're writing to is always good. Donna Langley is President of Production at Universal, a position she's held since April 2005. Here's a press release about her promotion:

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story
/04-12-2005/0003386940&EDATE
=

I don't know if that'll help you write a letter with more impact or not, but I figure it can't hurt.

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Tuesday, September 19, 2006 4:46 PM

LADYKNIGHT


I'm sorry, I havn't been on the messageboards in a long time (as you can see by my signature...) but September 30 has been engraned in my mind as the next big day...Sereniversery, I remember discussing it...but this thread made me wonder...are we even trying to spike sales again? I've been begging my dad to get me another copy of the box set on this day to help in the buying them effort. The inviting newbies to come see it on that day sounds great too...but I'm not sure who to invite...I've already gotten everyone I know ether converted or deleberatly saying no...but the E-mail I can do.

What I REALLY need to know is, will buying the series box set from the new/used section of Amazon.com help bump it into the top ten?

One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.
http://www.serenityday.org/

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Tuesday, September 19, 2006 4:47 PM

LADYKNIGHT


I'm sorry, I havn't been on the messageboards in a long time (as you can see by my signature...) but September 30 has been engraned in my mind as the next big day...Sereniversery, I remember discussing it...but this thread made me wonder...are we even trying to spike sales again? I've been begging my dad to get me another copy of the box set on this day to help in the buying them effort. The inviting newbies to come see it on that day sounds great too...but I'm not sure who to invite...I've already gotten everyone I know ether converted or deleberatly saying no...but the E-mail I can do.

What I REALLY need to know is, will buying the series box set from the new/used section of Amazon.com help bump it into the top ten?

Thanks!

One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.
http://www.serenityday.org/

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Tuesday, September 19, 2006 5:48 PM

FOLLOWMAL


Hi Ladyknight! We're glad you stopped by for a visit again.
'Course if you're lookin' to do a little early Christmas shopping now would be a good time to buy Serenity.. you know-- have your shoppin' all done. In fact I'd love it if they'd bring out a Shiny Edition of the BDM, I'm sure we'd all buy the heck out of that!

Please take part in the letter writing to say thank you to Universal. Just seeing our numbers should be enough and it's good to say thank you.

Get together with friends and have a party ( a shindig, with chinese food and a cake with tall candles?) and invite folks over who have never seen Firefly or Serenity and introduce them to the shiny 'Verse.

If you'd like to buy a DVD of Serenity that would be wonderful, that can only do good. If you already have enough copies, gift it to someone. Or give it to your local library.
I think I'm going to buy a copy and gift it to www.whedonverse.org. They make sure that libraries everywhere have a copy of Firefly and Serenity and other Joss Whedon works.

As to whether or not buying Serenity right now will boost it into the top ten again...if enough folks do it, I'd say yes it will. But enough folks would have to do it. Maybe buy a copy to send home with someone you've invited to a shindig. That'd be a nice gift.

Finally another thing that you can do is go say thank you on the website in my signature. It is a website where you can upload a picture of yourself or make up a picture with a thank you to Universal for the movie in it. This doesn't take the place of doing the letter writing but it's fun to do too! Go check it out, there are lots of wonderful pictures over there and they're having a contest.



Go to www.bigdamnthankyou.com and check it out!

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Thursday, September 21, 2006 3:34 AM

PHOENIXROSE

You think you know--what's to come, what you are. You haven't even begun.


Hey, FollowMal, I wasn't sure if you wanted to do a whole separate thread, but I thought I'd post it here, my first completed banner for the event!

Hope you like it. I'm trying to come up with a few more, but I think this is one of my favorite banners I've ever made!

http://www.bigdamnthankyou.com - show Universal your gratitude!

The only real failure in life is not to be true to the best one knows. - Gautama Siddharta

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Thursday, September 21, 2006 5:06 AM

FOLLOWMAL




OMG, Miss PR I think you have outdone yourself this time!! That is great! Says it all, in a banner and looks fantastic too! Oh, look there's Mal..

Great job! Thank you ma'am!

Folks grab these shiny banners and let's start promoting the Job. Remember we're saying thank you.. that's our Big Damn theme. Browncoats are the bestest folks, and PR you're one of the shiniest!

Go to www.bigdamnthankyou.com and check it out!

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Thursday, September 21, 2006 10:03 PM

PHOENIXROSE

You think you know--what's to come, what you are. You haven't even begun.


Hooray!
I'm glad you like it, because I can't think of anything else to do! Everything I think of or try kinda pales in comparison.

http://www.bigdamnthankyou.com - show Universal your gratitude!

Peace comes from within. Do not seek it without. - Gautama Siddharta

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Thursday, September 21, 2006 10:56 PM

VERSEEXPLORER


Shiny banner, PhoenixRose, it's perfect as it is.




_______________________________
Mal: Saffron, you're pleasing, you're all kinds of pleasing, and uhh...it's been awhile, a long damn while, since anybody but me took a hold of my plow.

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Friday, September 22, 2006 5:19 AM

FOLLOWMAL




Yup, you can stop right there, PR.. it's the best!



Go to www.bigdamnthankyou.com and check it out!

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Sunday, September 24, 2006 11:23 PM

TDBROWN


Is anyone else getting a little nervous about this...?

It might be a tad late to mention this, but it occured to me that those who submitted to The Big Damn Thank You site might want to mention it in their letters. First, because it shows just how sincere your Thank You is, and Second because it draws attention to the BDTY website, which we want Universal to see anyway!

Anyhow, thanks in advance to everyone who does this! TD/Tim

~"Done the impossible"? Heck, we're still doing it!~

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Monday, September 25, 2006 5:35 PM

FOLLOWMAL




Gettin' nervous, but countin' on my fellow 'coats to come thru and do the job. They are mighty!

Conversely, Tim... if someone has posted on the BDTY site, don't take it for granted that Universal will see it. They might not. We need those cards and letters to arrive in their mailroom. So they can see that we're grateful.


If you'd like to mention the BDTY site in your letter and email, that'd be great. If you'd like to mention the letter writing thank you to Universal in your wave or upload to BDTY that would be shiny too. ( Just remember don't ask for a sequel on the site.. they'll not accept it.)

Don't forget, if you're of a mind to purchase the DVD of Serenity for a gift during the holiday season, the 'Versary is good timing for that. Not crowded, does a lot of good, gifts are bought... all that's left is gift wrapping.







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Tuesday, September 26, 2006 11:02 AM

KURYA


*bump a roo*

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Tuesday, September 26, 2006 11:56 PM

TDBROWN


I was going to speechify a bit, but here's all I really want to say (with apologies to Malcolm Reynolds and Joss ).

You all became Browncoats for different reasons, but we all wound up in the same place. We came as Individuals, and Independent we still are. But we are also Family, and Family shares love. That's what we do, that's who we are. Today, we're letting Universal Studios know that they're part of that Family, and that we thank them for it. So... let's get started, and let's aim to Misbehave!

****************************************
As a reminder, Here's what we're doing:

The Anniversary Job
September 30th will mark the first Anniversary of the American Release of "Serenity". To commemorate this event, we'd like folks to do the following:

A few days prior to that date {TODAY!!}, send a letter to Universal Studios in Hollywood. In your own words, Congratulate them, Thank them for making the film and include any other comments you'd like to make. Contact info is below.

On the 30th, please do two things; Send Universal an e-mail of thanks (like the letter), and Celebrate the Anniversary by watching the Series or the movie with someone who hasn't seen it before! This can be anything from a small get-together in your Living Room to booking a Venue and showing the film for Charity. Just let others know about the Serenifly 'verse.

Thank you.

mailing address:
Universal Pictures
100 Universal City Plaza
Universal City, CA 91608
Attn: Donna Langley

OR

Attn: Jon Gordon

e-mail address:
http://www.universalstudios.com/homepage/html/contact_us/

-Thank you all very much for your help!

TD/Tim Brown

********


"Doing the Impossible"? Heck, we're still Doing it!

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Wednesday, September 27, 2006 11:47 AM

TDBROWN


-Time for some Thrilling Heroics!

Many thanks to all of you !

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Thursday, September 28, 2006 12:24 PM

TDBROWN


Thank you to everyone who sent out letters to Universal. Shiny effort from all involved.

Let's not forget phase two: Introduce a Newbie to Serenifly, and send an e-mail to Universal on Saturday!

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