GENERAL DISCUSSIONS

Are you a Nielson Family? Have you ever met one?

POSTED BY: DYAIRVATREE
UPDATED: Monday, March 29, 2004 13:27
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Sunday, March 14, 2004 5:18 PM

DYAIRVATREE


I myself do not have a Neilson box. I have to my knowlege never met anyone who did. Do you know anyone with a Neilson box cause I don't. In fact I have never known anyone who knew anyone who knew someone who had one.

Does anyone know who these people are? Or why they were choosen? Do they even exist?






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Sunday, March 14, 2004 5:58 PM

JERRY111


I don't know anyone who has one. It seems like a very small percentage. This is why I think nielsens does not work at all.

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Sunday, March 14, 2004 6:01 PM

TOMANTA


There's only a few thousand. I am not a statistician, but I think there are major problems with the current system. For a normal poll, 1500 people give a margain of error of +-3%, but most of the time polls only have a handful of answer choices. There's hundreds of choices of things to watch on tv; the system just doesn't hold up to those kinds of numbers. Neilsons worked back when you had 3 things to choose from, but nowadays...

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Sunday, March 14, 2004 6:09 PM

THUNDAR


I knew someone who's Mom had a neilson box. They lived in a trailer and she has, really, no kidding, slept with her cousin.

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Sunday, March 14, 2004 6:39 PM

WYDRAZ


That explains a lot.

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Sunday, March 14, 2004 8:02 PM

OKKAY


Quote:

Originally posted by Thundar:
I knew someone who's Mom had a neilson box. They lived in a trailer and she has, really, no kidding, slept with her cousin.



That's pretty much the image that comes to my head when I picture Neilsen families. Also I'll bet those TVs can only get 3 channels.

I don't understand the Neilsen ratings very well, correct me if I'm wrong about this, but it makes me mad that if you swapped out one Neilsen family for one that watched Buffy/Angel/Firefly you'd probably bump up the ratings by a couple million viewers.

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Sunday, March 14, 2004 8:27 PM

TOOMANYMEMORIES


My brother and his wife were a Nielson family, and no they didn't live in a trailer. They also had cable, not just three channels. Someone just called them up out of the blue and asked them if they'd be interested in getting one. Said they had the average number of family members they wanted, husband and wife with three kids. They even paid them for getting it. I don't think they have it anymore, though.

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Sunday, March 14, 2004 8:27 PM

WULFHAWK


Apparently, Nielson's numbers are not derived from only remote data collection devices. As a mailman, I have delivered Nielson survey mailings, and even briefly recieved them myself. We weren't sure why we got them, and decided not to participate.

Take my love
Take my land

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Sunday, March 14, 2004 8:51 PM

SEVENPERCENT


Quote:

Originally posted by toomanymemories:
Said they had the average number of family members they wanted, husband and wife with three kids. .




And how many shows are really going to fit in THIS demographic? -(no offense to your family, or anyone's, just making a point)- I watch very different shows at very different times than my buddies that have kids, and when my nieces and nephews are over there are channels I watch that they dont even get to turn to - Now how does a family with a wife and three kids get to make choices for single males, or even younger married ones like myself? Even FF is targeted to a more mature audience (at least teenagers), people probably arent going to watch it with younger kids, which seems to me to destroy it based on what a 'standard nielsen family' seems to be -

------------------------------------------
He looked bigger when I couldn't see him.

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Sunday, March 14, 2004 8:51 PM

RKLENSETH


I knew a Nielsons but I don't think they had a box.

Oh, and play Cantr II at www.cantr.net.

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Sunday, March 14, 2004 9:21 PM

TOOMANYMEMORIES


Quote:

Now how does a family with a wife and three kids get to make choices for single males, or even younger married ones like myself?


I agree, I think it's a screwed up system. The only way it would work is if everyone had one. Since that's never gonna happen, there's no way for it to be accurate.

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Sunday, March 14, 2004 9:30 PM

SHADOWVESSEL


Quote:

Originally posted by toomanymemories:
Quote:

Now how does a family with a wife and three kids get to make choices for single males, or even younger married ones like myself?


I agree, I think it's a screwed up system. The only way it would work is if everyone had one. Since that's never gonna happen, there's no way for it to be accurate.



Hell yeah.

"I'll be in my bunk."

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Sunday, March 14, 2004 9:30 PM

SHADOWVESSEL


Quote:

Originally posted by toomanymemories:
Quote:

Now how does a family with a wife and three kids get to make choices for single males, or even younger married ones like myself?


I agree, I think it's a screwed up system. The only way it would work is if everyone had one. Since that's never gonna happen, there's no way for it to be accurate.



Hell yeah.

"I'll be in my bunk."

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Monday, March 15, 2004 5:32 AM

BROWNCOAT1

May have been the losing side. Still not convinced it was the wrong one.


Don't have a Nielson box, never did, never been asked. I don't know anyone who has one, and no one I know, know anyone that has one.

I do not think this Nielson system can be used w/ any true degree of accuracy as they do not poll a sufficient percentage of the population. Secondly, w/ cable and now DVD players, people have a multitude of choices for viewing. I don't think that any network can accurately say what the rating of any one show might be at any given time.

"May have been the losing side. Still not convinced it was the wrong one."


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Monday, March 15, 2004 5:37 AM

MAUGWAI


I think they need to use Tivo and DVR ratings more than neilson. For one thing, neilson always focuses on families. But so many people who are single watch Sci-Fi. If they checked Tivo instead of Neilson boxes, sci-fi shows' ratings would go through the roof, because those are the kind of people who watch sci-fi. That would certainly save Angel.

"Dear diary, today I was pompous and my sister was crazy."

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Monday, March 15, 2004 5:50 AM

MILORADELL


OK - let's see, this was a looong time ago. My Mom did surveys, etc. for some polling group, and once we had to keep a log of our TV watching for a month.

At the time, it was my Mom and Dad and me and my brother - then both in our teens. We had cable, and 4 tv's. Soooo - I lied. I would write down all the SciFi shows I liked, even if I didn't actually watch them. I figured - they were all re-runs, so I HAD seen them at one time. I know my brother didn't put anything on the log. And my parents watched the news.

So much for accuracy .

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Monday, March 15, 2004 6:29 AM

BROWNCOAT1

May have been the losing side. Still not convinced it was the wrong one.


Quote:

Originally posted by maugwai:
I think they need to use Tivo and DVR ratings more than neilson. For one thing, neilson always focuses on families. But so many people who are single watch Sci-Fi. If they checked Tivo instead of Neilson boxes, sci-fi shows' ratings would go through the roof, because those are the kind of people who watch sci-fi. That would certainly save Angel.



Using Tivo or DVR would most likely yield far more accurate data than Nielson boxes.

I wonder though......sponsors normally gear more towards the family, so that might be why they use the Nielson ratings to determine viewer numbers. They may not care about the individual so much.

"May have been the losing side. Still not convinced it was the wrong one."


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Monday, March 15, 2004 6:48 AM

PYROPHORUS


Actually with new technologies, Digital TV offers the ability to log and poll everything anyones watching. Thats in hopes that this will replace crappy Neilson. You would actually have to consent, which is more in favour of Sci-Fi, most peole watching Sci-Fi would be more likelly to accept being polled, except the paranoid people.

It would also be more accurate, as in the consent form, it would ask you for your age, relationship status, etc. And then advertisements can be even better geared towards individuals.

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Monday, March 15, 2004 6:51 AM

OKKAY


Quote:

Originally posted by BrownCoat1:
Quote:

Originally posted by maugwai:
I think they need to use Tivo and DVR ratings more than neilson. For one thing, neilson always focuses on families. But so many people who are single watch Sci-Fi. If they checked Tivo instead of Neilson boxes, sci-fi shows' ratings would go through the roof, because those are the kind of people who watch sci-fi. That would certainly save Angel.



Using Tivo or DVR would most likely yield far more accurate data than Nielson boxes.

I wonder though......sponsors normally gear more towards the family, so that might be why they use the Nielson ratings to determine viewer numbers. They may not care about the individual so much.

"May have been the losing side. Still not convinced it was the wrong one."




Also don't forget that Tivo viewers like to skip the commercials. So the sponsors would only be interested in those people who are actually sitting down and watching the show as it's being broadcast. They don't care about people who tape/Tivo the show because those people won't watch the commercials.

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Monday, March 15, 2004 7:07 AM

BROWNCOAT1

May have been the losing side. Still not convinced it was the wrong one.


Okkay wrote:

Quote:

Also don't forget that Tivo viewers like to skip the commercials. So the sponsors would only be interested in those people who are actually sitting down and watching the show as it's being broadcast. They don't care about people who tape/Tivo the show because those people won't watch the commercials.


Very good point.

I guess this is a case of your viewing preferences do not count as you don't watch our bloody commercials.


"May have been the losing side. Still not convinced it was the wrong one."


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Monday, March 15, 2004 7:30 AM

FORRESTWOLF


Well, my wife and I participated in a survey when we were newly married - that was...urk...8 years ago. The company (not sure who it was) sent the forms to us, and we agreed. It was paper-only, no Nielson box, and we participated for one period (don't remember how long that was - a week or a month, perhaps?). Totally the honor system.

We probably marked down a fair number of sci-fi shows (what would that have been? DS9? B5?).

I haven't seen such a survey since.

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Monday, March 15, 2004 7:36 AM

RKLENSETH


Quote:

Originally posted by Forrestwolf:
Well, my wife and I participated in a survey when we were newly married - that was...urk...8 years ago. The company (not sure who it was) sent the forms to us, and we agreed. It was paper-only, no Nielson box, and we participated for one period (don't remember how long that was - a week or a month, perhaps?). Totally the honor system.

We probably marked down a fair number of sci-fi shows (what would that have been? DS9? B5?).

I haven't seen such a survey since.



Probably becuase you weren't the kind of family they were looking for.

Oh, and play Cantr II at www.cantr.net.

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Monday, March 15, 2004 7:39 AM

LISSA


I think i'm gonna try and take a poll at my school and see how many people have a nielson box or know someone who has one. This system really sucks. If I think for much longer about how Angel could very likely not be cancelled right now with a better ratings system, I'm gonna start crying.

~lissa, spwhore

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Monday, March 15, 2004 7:59 AM

SAMURAIX47


We just got TiVo a cpl months ago. I find it very convenient that the TiVo maintains a 14 day schedule of what's coming up for all the channels I get. It does this with a phone line hook-up that uploads with a short daily phone call. It also downloads the viewing stats to their network.

Other than keeping track of the shows that are being recorded by viewers, viewers can also give thumbs-up or thumbs-down (up to 3 ups or downs) ratings to shows that they watch. So of course I have all my faves, like Angel with 3 thumbs-up.

One of the problems with TiVo is that it can't tell what we are watching when the TiVo is recording one show and we are watching something else on the TV that's on at the same time. I'll record Angel and watch ER because in Rhode Island our UPN station is also our supplier of WB programs from 10-11 pm.

Another thing that Tivo can track is shows that the viewer transfers to a VCR or DVD recorder, people that are archiving their favorite shows (which i do with Stargate for a friend).

And like the Janet Jackson booby expose' they can tell how many times someone rewinds a particular part to watch over and over again.

Jaymes

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Monday, March 15, 2004 8:13 AM

DEBBIEBUK1


My mum has Sky satellite here in the UK, it has a telephone connection which I had always thought was for downloading data about what people watch. Anyway it's been causing problems so she phoned up to find out what it was for and they said they only collected information for a year.

BTW my whole family watch firefly and buffy and angel, including the 10yr old. Compared to some of the video games his friends get they do not seem inappropriate and all have (from my viewpoint at least) a strong moral message.

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Monday, March 15, 2004 8:56 AM

CANTTAKESKY


I participated in a Nielsen "TV diary" survey, and have known others who have. I have never met anyone who had a Nielsen TV Meter in their home.

The Nielsen website explains:
Quote:


Why haven’t I ever met a "Nielsen family"?

Actually, you may have. There are hundreds of thousands of "Nielsen families", including diary and metered households. We ask our households not to reveal they are in the Nielsen Media Research panel. This protects their privacy and helps ensure the integrity of the panel. In the few cases where homes have revealed their NielsenTV status, we removed them from the metered panels or disregarded their diaries.

How many "Nielsen families" are there?

There are 5,000 households in the national People Meter sample, approximately 20,000 households in the local metered market samples, approximately 1,000 metered homes for our national and local Hispanic measurement, and nearly 1.6 million diaries are edited each year.


From http://www.nielsenmedia.com/index.html

Can't Take My Gorram Sky

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Monday, March 15, 2004 9:00 AM

ZELDA


I knew someone who had a Nielsen box. Technically, Nielsen families are apparently sworn to maintain some pretense of secrecy, so that their overzealous friends (like us) don't come over and hijack thier TV sets.

The person I knew was a female co-worker, young twenties, who lived with several roommates. It was similar to the scenario outlined above - Nielsen called them, asked them about their demographic info, and then asked them if they'd be interested in getting a Nielsen box.

Apparently the setup is a little bit of a pain. Before you watch anything you have to log in the demographic data of everyone in the room. It wasn't such a big deal for them, because they hardly ever watched TV. I was always trying to get her to watch Sports Night when it was on the bubble, but they were all out at sports practice or something.

Also, didn't I read somewhere that Nielsen has started incorporating some form of TiVo data into their ratings?

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Monday, March 15, 2004 12:42 PM

OKKAY


Quote:

Originally posted by Zelda:
I knew someone who had a Nielsen box. Technically, Nielsen families are apparently sworn to maintain some pretense of secrecy, so that their overzealous friends (like us) don't come over and hijack thier TV sets.

The person I knew was a female co-worker, young twenties, who lived with several roommates. It was similar to the scenario outlined above - Nielsen called them, asked them about their demographic info, and then asked them if they'd be interested in getting a Nielsen box.

Apparently the setup is a little bit of a pain. Before you watch anything you have to log in the demographic data of everyone in the room. It wasn't such a big deal for them, because they hardly ever watched TV. I was always trying to get her to watch Sports Night when it was on the bubble, but they were all out at sports practice or something.

Also, didn't I read somewhere that Nielsen has started incorporating some form of TiVo data into their ratings?



Yes, but I don't think it will help. The article I found (on Google) is here:

http://www.wired.com/news/digiwood/0,1412,55091,00.html

To summarize, they're not using Tivo's official ratings, they're doing their own Tivo ratings based on a small subset of viewers, half of whom are already Neilsen households. Guess how many they're basing the ratings off of?

20.

Twenty Tivos across then entire US will determine Neilsen Tivo ratings, 10 of which are existing Neilsen families, who as we know don't watch the shows we like.

Seems to me like they're just trying to justify their own ratings by making their Tivo "ratings" as much like their own as possible.

Neilsens!

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Monday, March 15, 2004 12:47 PM

LISSA


it's like a cult...creepy...

~lissa, spwhore

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Monday, March 15, 2004 1:19 PM

RKLENSETH


...so the TV industry manufactures its own ratings. Think about it. Reality shows are cheap and easy to make so they find the demographic of people who like reality shows, given them a box. Now the advertisers determine where to advertise their product where they think their product will have the biggest impact so seeing that reality shows are doing well they are going to advertise in those time slots. Perfect. TV industry makes billions of dollars with barely spending a pretty penny. Because the ratings look so great it will drag in other viewers because they want to watch the cool thing. So entertainment is dictated by a few wealthy bastards in the tv industry.

Oh, and play Cantr II at www.cantr.net.

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Monday, March 15, 2004 1:23 PM

RKLENSETH


...so the if you are not in the TV industries' demographic of what will make them the buck real fast then you are not given the box. They manufacture ratings to make money. Pretty simple. Shows like Firefly re expensive but the TV industry will simply not give the box to people who would fall into the demographic of watching Firefly. So the TV industry can come up with the excuse that the show failed and that makes everyone happy. But the thing is, this time the worm has turned against the TV industry. We have proven as Browncoats that the Nielsen Box does not work and the true workings of the TV industry. So now when you support Firefly and Serenity make sure that you say down with the Nielsen as they are one of the reasons why Firefly was taken off the air.

Oh, and play Cantr II at www.cantr.net.

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Monday, March 15, 2004 2:29 PM

DRU


Hi,

Several years ago, I was a Nielsen viewer. I believed they sent a mass mailing targeting the area they were interested in and we responded.

Nielsen hooked up all our VCR's and TV's to their box. If memory serves me correct we got a check up front for signing with them and a small check either once or twice a year to cover telephone charges. Early in the morning, they would dial in to get the results. We were with them for a long time, but it got to be a pain. I had wanted to take either my vcr or TV for servicing because Nielsen opened up the my warranty was voided. They paid for part of it.

Anyways, we decided we didn't we didn't want to be a Nielsen viewer. They really tried to talked us out of it, because they were targeting hispanic viewers in the Chicago area. Every time one my favorite shows like Firefly or Angel gets cancelled, I feel pain of regret.



Dru

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Monday, March 15, 2004 5:27 PM

ECMORGAN69


I don't have a Nielsen box. If I had one, I would put on porno, SciFi, and Fox News Channel all day and night I wonder what all the porn would do to the numbers...

They can have my "Firefly" DVDs when they pry them from my cold, dead fingers....

Oh yeah, you, FOX TV!!

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Monday, March 15, 2004 7:16 PM

WYNDHAM


We did the "TV Diary" from Nielson. It was for one week and they gave us $5. Just recently, a pop-up from Nielson came on my computer asking if I would let them track my web browsing. I said no at the time, not wanting to add to the spyware that seems to get in there every week, but now I guess i should have, especially with looking at the Firfly forums everyday.
I don't see how the Neilsons can accurately reflect what the population is really watching. And, as far as on;y wanting to target families, aren't the people, married or not, without children the ones with more disposable income. You'd think that the sponsers would want to target where the money is.

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Monday, March 15, 2004 7:57 PM

SEVENPERCENT


Quote:

Originally posted by canttakesky:


The Nielsen website explains:
Quote:



How many "Nielsen families" are there?

There are 5,000 households in the national People Meter sample, approximately 20,000 households in the local metered market samples, approximately 1,000 metered homes for our national and local Hispanic measurement, and nearly 1.6 million diaries are edited each year.


From http://www.nielsenmedia.com/index.html

Can't Take My Gorram Sky




This is interesting in and of itself- For a country with more than Three Hundred Million people in it, those seem like mighty small numbers - How big exactly is a 'local metered market?', and how many people are the same Nielsen viewers year after year (the ones- like someone else who posted- the Nielsons say 'fit the demographic') -

------------------------------------------
He looked bigger when I couldn't see him.

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Monday, March 15, 2004 8:43 PM

THRAWN


Quote:

Originally posted by lissa:
I think i'm gonna try and take a poll at my school and see how many people have a nielson box or know someone who has one. This system really sucks. If I think for much longer about how Angel could very likely not be cancelled right now with a better ratings system, I'm gonna start crying.

~lissa, spwhore



Truly, Angel getting cancelled had NOTHING to do with ratings. The ratings this season have been higher than ever, by a lot. That's not why it happened.

Nielsons may have been part of the cause of Firefly's demise (personally I'm not convinced), but it certainly had nothing to do with Angel. Contracts and such for WB shows expire after 5 years, and they rarely renew a show afterwards - if they do, it has to be of exceptional popularity. Angel was only ever a relatively small, vaguely cult following, and that wouldn't have changed. There are so many other factors than this one set of ratings that it seems to me a bit petty to blame this for cancellations.

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Monday, March 29, 2004 10:40 AM

ZELDA


Bumping the thread here, I guess, but I've been out of town for a week and this article came up in the meantime called "Confessions of a Nielsen Family" and I thought you guys might be interested:

http://www.nydailynews.com/front/story/175837p-152704c.html




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Monday, March 29, 2004 1:27 PM

IDAVE


Whenever this topic comes up, I think about a short-lived Paula Poundstone series several years ago where she wanted to interview a Neilson family. Of course, Neilson wouldn’t allow that, so they asked to interview someone who knew a Neilson family. That got nixed also. So she ended up interviewing a family that lived a few doors down from Leslie Neilson. “It’s dark, but you can kind of see the edge of his roof over there…”

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