GENERAL DISCUSSIONS

Here Be Hard Data on Serenity CE Sales

POSTED BY: SUASOR
UPDATED: Saturday, September 22, 2007 20:57
SHORT URL:
VIEWED: 10440
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Tuesday, August 28, 2007 4:00 AM

SUASOR


http://www.the-numbers.com/dvd/charts/weekly/thisweek.php

This is a site that's been around for a while, and they admit that these are not the absolute numbers. But this is stuff is used by a lot of people in the biz. First numbers for Serenity should be out in a day or so.


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Tuesday, August 28, 2007 5:59 AM

06K64


Thanks for that. It'll be interesting to see what they come up with, even if it's just an indication.

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Tuesday, August 28, 2007 10:41 AM

SISTER


bump.

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Tuesday, August 28, 2007 10:47 AM

CLEMENTINE


This will be interesting to watch. Gee, I hope we hit some big numbers. Surely #5 on Amazon.com means some numbers. Best Buy must have sold a ton with the comic tie-in.

And I can't believe Wild Hoggs is doing so well. It looked so stupid.
__________________________________________

Holding 'till the Captain gets back.

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Tuesday, August 28, 2007 11:41 AM

SUASOR


That's the wierd thing with DVD releases. With some titles, it seems to find a whole new market. Flix that fail in theaters become superstars on DVD. That's why Hollywood is willing to release stuff straight to DVD. They can make money that way, and avoid the big risk of a theatrical release (even a small efforts costs you a few mill).

Quote:

Originally posted by Clementine:
This will be interesting to watch. Gee, I hope we hit some big numbers. Surely #5 on Amazon.com means some numbers. Best Buy must have sold a ton with the comic tie-in.

And I can't believe Wild Hoggs is doing so well. It looked so stupid.
__________________________________________

Holding 'till the Captain gets back.


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Tuesday, August 28, 2007 11:42 AM

THEONETRUEBIX


Of course, I don't believe it ever went beyond #5, and is already back down to below #10.

I would not expect to see the same sorts of numbers we saw from the original release, IMHO.

-----

"I beat up a couple of false b!Xes earlier."
-- Joss, 28 June 2007

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Tuesday, August 28, 2007 12:26 PM

REDLAVA


I agree. Lots of non-Browncoats bought the first release DVD, not including the BC's that have bought multiple copies. But it will probably be only true Browncoats that buy the CE.



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Tuesday, August 28, 2007 12:45 PM

GODDESSWARRIOR89


actually wild hogs was surprisingly decent...

can't wait to see the numbers on our BDCE... vump

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Tuesday, August 28, 2007 1:31 PM

MIRAMEL


Quote:

I agree. Lots of non-Browncoats bought the first release DVD, not including the BC's that have bought multiple copies. But it will probably be only true Browncoats that buy the CE.

speaking of, does anyone know what the numbers were/are for the original release, in terms of amount of money?


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Tuesday, August 28, 2007 1:31 PM

OKCBROWNCOAT


Couldn't find the numbers on sales figures, but found some digits on how our BDM did in theaters.

Theatrical Performance
Total US Gross: $25,514,517
International Gross: $13,000,000
Worldwide Gross: $38,514,517

Considering the production budget was a reported $39,000,000, it just squeaked under breaking even in the theaters. Bring in DVD, HD, and Special Edition sales, and seems like Universal has probably made a tidy little profit off the whole thing.

So how much Serenity merch do I have to buy to get a sequel?


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"We've done the impossible, and that makes us mighty."

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Tuesday, August 28, 2007 2:20 PM

AMILLION2ONE


*bump*




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Tuesday, August 28, 2007 4:16 PM

TVCHICK


Yeah, I keep refreshing a website too. I can't wait to see some figures!!

http://www.videobusiness.com/index.asp?layout=marketData&content=topdv
dsellers


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Wednesday, August 29, 2007 3:54 AM

SUASOR


The movie owner only gets about half the theater revenue. But Josss has intimated that other revenue sources (TV, DVD, etc) have brought in enough to push the income close to the total expenses (which are more like $50 million, as you have to include marketing.)

Quote:

Originally posted by okcbrowncoat:
Couldn't find the numbers on sales figures, but found some digits on how our BDM did in theaters.

Theatrical Performance
Total US Gross: $25,514,517
International Gross: $13,000,000
Worldwide Gross: $38,514,517

Considering the production budget was a reported $39,000,000, it just squeaked under breaking even in the theaters. Bring in DVD, HD, and Special Edition sales, and seems like Universal has probably made a tidy little profit off the whole thing.

So how much Serenity merch do I have to buy to get a sequel?


*************************************************
"We've done the impossible, and that makes us mighty."


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Thursday, August 30, 2007 3:42 AM

DEVONNITE


Quote:

Originally posted by Suasor:
The movie owner only gets about half the theater revenue. But Josss has intimated that other revenue sources (TV, DVD, etc) have brought in enough to push the income close to the total expenses (which are more like $50 million, as you have to include marketing.)

Quote:

Originally posted by okcbrowncoat:
Couldn't find the numbers on sales figures, but found some digits on how our BDM did in theaters.

Theatrical Performance
Total US Gross: $25,514,517
International Gross: $13,000,000
Worldwide Gross: $38,514,517

Considering the production budget was a reported $39,000,000, it just squeaked under breaking even in the theaters. Bring in DVD, HD, and Special Edition sales, and seems like Universal has probably made a tidy little profit off the whole thing.

So how much Serenity merch do I have to buy to get a sequel?


*************************************************
"We've done the impossible, and that makes us mighty."




http://www.ropeofsilicon.com/news.php?id=6846

Actually what Joss Whedon said just recently, is:

"So after all is said and done, was Serenity profitable? Do you consider it a success?

Joss Whedon (JW): It's a success to the studio or else we wouldn't be doing a special edition DVD. They actually admitted as much on paper, which you know studios are loathe to do, and that was actually from the theatrical. Theatrical was a disappointment, as everyone knows, but it did go into the black."

There have been differing opinions about this, but Whedon would be in a good position to know and he never mentions that his info has anything to do with TV Rights.

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Thursday, August 30, 2007 4:00 AM

JONGSSTRAW


I'm surprised and dismayed that the International revenues were so low. I would think that folks over in Asia, who are generally rabid movie-goers would have loved and embraced the BDM for its' action and Oriental influence. But I guess not...or was it that it wasn't distributed on a large basis around the world.

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Thursday, August 30, 2007 4:14 AM

FOLLOWMAL


Quote:

Originally posted by Jongsstraw:
I'm surprised and dismayed that the International revenues were so low. I would think that folks over in Asia, who are generally rabid movie-goers would have loved and embraced the BDM for its' action and Oriental influence. But I guess not...or was it that it wasn't distributed on a large basis around the world.



Seems to me I recall at the time that many of the foreign showings were canceled as the box office dropped.
Didn't allow for many showings nor much money making.
I guess Uni figured the expense outweighed the profit.






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Thursday, August 30, 2007 4:44 AM

SUASOR


What Joss is implying is that the DVD sales were spectacular. And sometimes they are, returning more cash to the studio than the theatrical release. The studios love stuff like that. Sort of a third act, with a happy ending, after a poor showing in the theaters, and a thin TV deal. Hey, just like in the movies...

Quote:

Originally posted by DevonNite:
Actually what Joss Whedon said just recently, is:

"So after all is said and done, was Serenity profitable? Do you consider it a success?

Joss Whedon (JW): It's a success to the studio or else we wouldn't be doing a special edition DVD. They actually admitted as much on paper, which you know studios are loathe to do, and that was actually from the theatrical. Theatrical was a disappointment, as everyone knows, but it did go into the black."

There have been differing opinions about this, but Whedon would be in a good position to know and he never mentions that his info has anything to do with TV Rights.


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Thursday, August 30, 2007 4:46 AM

RYANKNAPPER


I've lost faith in something, but I haven't decided in what yet.

Rank 1
Prev. Rank (-)
Title Wild Hogs
Units this Week 2,198,651
% Change -.-%
Total Units 2,198,651
Sales this Week $35,156,429
Total Sales $35,156,429
Weeks in Release 1

Should I distrust this site or humanity as a whole?

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Thursday, August 30, 2007 5:27 AM

ARBAS


Is it true that's there's no region 2 release date for the CE?

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Thursday, August 30, 2007 6:19 AM

DERANGEDMILK


So....if the movie made money in the theaters (Joss said the studio admitted it got into the black) and DVD sales did well enough to get a Special Edition release which also did fairly well....why aren't we seeing a countdown to Serenity 2 on the main page of this website????

Seriously, why not?
-e

"Storms getting worse."
"We'll pass through it soon enough."

Vote for Firefly at http://richlabonte.net/tvvote/index.html

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Thursday, August 30, 2007 6:46 AM

SUASOR


Lowbrow stuff has always sold better than more refined stuff. Although in the case of Firefly, the only lowbrows in the way were the ones running Fox at the time...


Quote:

Originally posted by ryanknapper:
I've lost faith in something, but I haven't decided in what yet.

Rank 1
Prev. Rank (-)
Title Wild Hogs
Units this Week 2,198,651
% Change -.-%
Total Units 2,198,651
Sales this Week $35,156,429
Total Sales $35,156,429
Weeks in Release 1

Should I distrust this site or humanity as a whole?


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Thursday, August 30, 2007 6:50 AM

SUASOR


Studio execs may be a little leery of stuff that is hugely popular with the net audience. The memory of "Snakes on a Plane" bombing at the box office is still fresh. Much more was expected of Serenity I. Well, maybe a little more. Maybe Josh is haggling over how much Serenity II will cost. Who knows?

Quote:

Originally posted by derangedmilk:
So....if the movie made money in the theaters (Joss said the studio admitted it got into the black) and DVD sales did well enough to get a Special Edition release which also did fairly well....why aren't we seeing a countdown to Serenity 2 on the main page of this website????

Seriously, why not?
-e

"Storms getting worse."
"We'll pass through it soon enough."

Vote for Firefly at http://richlabonte.net/tvvote/index.html


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Thursday, August 30, 2007 7:29 AM

DERANGEDMILK


This is what gets me: Ever seen one of the scifi channel's made-for-tv-movies? They blow all manner of *ss. I'm not sure what the budget was on a picture like mamoth or earthstorm but I know they couldn't have made all the much money. Serenity the pilot episode cost about 2 million if memory serves and it made a lot of money when you think about how much DVD sales of Firefly took in. Plus, it ruled! So, if the execs at scifi (which is owned by UniversalNBC) would fork over just 2 or 3 million to make a tv movie sequel to firefly, I'm sure Joss and team could pull it off and they'd probably make there money back on ads alone during the first few showings. Not to mention DVD sales and I think at this point we browncoats have proven we'll buy whatever they put out.

So how about it? Why not a scifi TV movie? Should we start the letter writing campaign?
-e

"Storms getting worse."
"We'll pass through it soon enough."

Vote for Firefly at http://richlabonte.net/tvvote/index.html

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Thursday, August 30, 2007 8:17 AM

THEONETRUEBIX


Quote:

Originally posted by FollowMal:
Quote:

Originally posted by Jongsstraw:
I'm surprised and dismayed that the International revenues were so low. I would think that folks over in Asia, who are generally rabid movie-goers would have loved and embraced the BDM for its' action and Oriental influence. But I guess not...or was it that it wasn't distributed on a large basis around the world.



Seems to me I recall at the time that many of the foreign showings were canceled as the box office dropped.



Quite correct. In fact, Serenity's lack of theatrical release in, for example, Japan reportedly was why Japanese fans weren't able to mount a charity screening there this year.

-----

"I beat up a couple of false b!Xes earlier."
-- Joss, 28 June 2007

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Thursday, August 30, 2007 10:05 AM

OUT2THEBLACK


Quote:

Originally posted by derangedmilk:

This is what gets me: Ever seen one of the scifi channel's made-for-tv-movies? They blow all manner of *ss. I'm not sure what the budget was on a picture like mamoth or earthstorm but I know they couldn't have made all the much money. Serenity the pilot episode cost about 2 million if memory serves and it made a lot of money when you think about how much DVD sales of Firefly took in. Plus, it ruled! So, if the execs at scifi (which is owned by UniversalNBC) would fork over just 2 or 3 million to make a tv movie sequel to firefly, I'm sure Joss and team could pull it off and they'd probably make there money back on ads alone during the first few showings.
So how about it? Why not a scifi TV movie? Should we start the letter writing campaign?
-e




Nope...Memory fails...'Serenity' (the pilot episode) cost more than 8 , almost 9 million dollars...But , Joss put all of it onto the
screen .

Sci-fi's made-for-TV stuff generally really does suck...So why would we want our show to be a one-shot movie on that little network with limited demographics ?

HBO or Showtime or another large pay-cable net would be a much-better choice...They'd be able to bring the coin to do it right...

2 megabucks would scarcely be enough to build a Serenity ship's set...Probably was more than that in the case of the BDM .

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Thursday, August 30, 2007 8:54 PM

T


Quote:

Originally posted by out2theblack:
Sci-fi's made-for-TV stuff generally really does suck...So why would we want our show to be a one-shot movie on that little network with limited demographics ?

HBO or Showtime or another large pay-cable net would be a much-better choice...They'd be able to bring the coin to do it right...

2 megabucks would scarcely be enough to build a Serenity ship's set...Probably was more than that in the case of the BDM .



Those crappy sci-fi movies have viewers though. I read somewhere awhile ago that they do okay for sci-fi. I'm not sure who watches them, but someone must.

AND I want to give Sci-Fi the benefit of the doubt. If they gave Joss the money and let him do it with just minor influences, it might work. The Farscape movie was pretty good. skiffy is so iffy though (didn't mean to make that a bad play on words there)

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Thursday, August 30, 2007 8:54 PM

T


Quote:

Originally posted by out2theblack:
Sci-fi's made-for-TV stuff generally really does suck...So why would we want our show to be a one-shot movie on that little network with limited demographics ?

HBO or Showtime or another large pay-cable net would be a much-better choice...They'd be able to bring the coin to do it right...

2 megabucks would scarcely be enough to build a Serenity ship's set...Probably was more than that in the case of the BDM .



Those crappy sci-fi movies have viewers though. I read somewhere awhile ago that they do okay for sci-fi. I'm not sure who watches them, but someone must.

AND I want to give Sci-Fi the benefit of the doubt. If they gave Joss the money and let him do it with just minor influences, it might work. The Farscape movie was pretty good. skiffy is so iffy though (didn't mean to make that a bad play on words there)

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Friday, August 31, 2007 1:40 AM

TVCHICK


Why is this thread titled "Here Be Hard Data on Serenity CE Sales" when there is no hard data on the site you mention yet?? *confused*

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Friday, August 31, 2007 3:46 AM

SUASOR


It takes several days, after the end of the reporting period, for them to gather the data. Not sure what day of the week the release new stuff. For the last three days, they've still been showing the week ending on the 19th. Any day now, the data for the week ending the 26th will show up, along with six days sales for Serenity CE.

Quote:

Originally posted by TVChick:
Why is this thread titled "Here Be Hard Data on Serenity CE Sales" when there is no hard data on the site you mention yet?? *confused*

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Friday, August 31, 2007 7:49 AM

SHANNARA


went to the local HMV here in Canada to purchse my copy and guess what? they were sold out! good news right? nope, seems they only ordered 3 copies to begin with. did i mention i live in Toronto?

HMV is not your friend!

"A ship like this, be with you until the day you die"

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Saturday, September 1, 2007 4:17 AM

SUASOR


The latest sales figures finally showed up at this reporting site.


http://www.videobusiness.com/index.asp?layout=marketData&content=topdv
dsellers


Serenity CE was not in the Top 20.

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Saturday, September 1, 2007 7:59 PM

SUASOR


Anyone got a subscription to Rentrak.com or Billboard.com. Both offer access to top 10 or 20 DVD sales, but you have to pay to see the entire list, and find out exactly how Serenity CE did.

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Sunday, September 2, 2007 4:23 PM

SAB39


The link in the first post finally updated. Serenity was #25 for week ending Aug 26th.


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Sunday, September 2, 2007 7:08 PM

JUBELLATE


I'd say that 25 isn't bad when you consider its already been released before. I don't know how many movies do a huge amount of business in special editions (aside from the LOTR movies, in which the SE's were really completely different movies), but I'm cheered by the fact that serenity could rack up another couple million from a second release. Anyway, I did my part today.

Keep flying

The urge to save humanity is almost always a false front for the urge to rule. – H.L. Mencken

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Sunday, September 2, 2007 7:11 PM

TIRADPASS


Quote:

Originally posted by Jongsstraw:
I'm surprised and dismayed that the International revenues were so low. I would think that folks over in Asia, who are generally rabid movie-goers would have loved and embraced the BDM for its' action and Oriental influence. But I guess not...or was it that it wasn't distributed on a large basis around the world.



I live in the Philippines and I never saw Serenity in our theaters. We usually get even the soft-porny low-budget American movies but no Serenity. Or maybe I just missed it, even though I go to the movies every weekend even when I'm alone. I just discovered Firefly/Serenity when I moved to Dubai.

"The General has given me the pick of all the men that can be spared and ordered me to defend the Pass. I realize what a terrible task has been given me. And yet I feel that this is the most glorious moment of my life. What I do is done for my beloved country. No sacrifice can be too great." --Gen. Gregorio del Pilar, Died December 2, 1899, Commanding Aguinaldo's Rear Guard, An Officer and a Gentleman.

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Monday, September 3, 2007 5:29 AM

SUASOR


Numbers finally came in at
http://www.the-numbers.com/dvd/charts/weekly/thisweek.php


Serentity was number 25, according to Nash Information Services. That's with 32,396 units sold. Hmmm, has it listed as first week of release, but in its 88th week of release.

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Tuesday, September 4, 2007 4:40 AM

ZEEK


Quote:

Originally posted by Suasor:
Numbers finally came in at
http://www.the-numbers.com/dvd/charts/weekly/thisweek.php


Serentity was number 25, according to Nash Information Services. That's with 32,396 units sold. Hmmm, has it listed as first week of release, but in its 88th week of release.


Well that doesn't seem too shiny. I'd imagine this is why we don't have Serenity 2. Sure the CE was a huge release to us, but the rest of the country apparently didn't even notice.

*sigh*

at least I listened to one of the new commentaries this weekend and that was well worth it IMO.

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Tuesday, September 4, 2007 4:48 AM

CAUSAL


I don't know--making the top 25 on as a collector's edition of a marginally-successful movie (let's be honest with ourselves) seems pretty darn good to me. We cracked the top 25, folks!

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Tuesday, September 4, 2007 7:47 AM

SUASOR


What we don't know is what kind of numbers Universal was expecting. Just One Damn Mystery after another.

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Tuesday, September 4, 2007 8:13 AM

CHRISISALL


Ahead of Gilmore Girls and Bourne Supremacy; that's nuthin' to sneeze at, I conjure.

I bought all thirty-two thousand Chrisisall

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Tuesday, September 4, 2007 9:32 AM

ADAMWANKENOBI


At least we were ahead of "The Hills Have Eyes 2".

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Tuesday, September 4, 2007 9:36 AM

RAYCHEETAH


Quote:

Originally posted by Suasor:
What we don't know is what kind of numbers Universal was expecting. Just One Damn Mystery after another.



There have been widespread reports of both brick-and-mortar and online vendors who quickly went out of stock on the BDCE. This clearly indicates that we exceeded Universal's expectations, which is a SHINY thing!

Studios LOVE restock orders for recently-released DVDs. It means that they have a moving property on their hands. Let's hope that this will translate into more Serenity, at the very least!

-Raycheetah =^[.]^=
The enjoyment of any good thing is only enhanced by sharing it with others.

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Tuesday, September 4, 2007 9:56 AM

WYTCHCROFT


it may be some indication to note that
internationally - the shipping of Those Left Behind has been held up...
because of the larger than expected number sold in the us with the dvd.


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Tuesday, September 4, 2007 5:50 PM

SIMONWHO


Regardless of expectations, that's another $300,000 or so (I'm guessing) in Universal's piggy bank as a result of the franchise.

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Wednesday, September 5, 2007 12:09 AM

JADEHAND


$580,000

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Wednesday, September 5, 2007 5:08 AM

CLJOHNSTON108


88 weeks since the original DVD was released.
They should differentiate the two versions.

Haken should put a separate Amazon sales tracker link on the main page for the CE.

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Wednesday, September 5, 2007 5:39 AM

AZENTROPY


I went to the local Target, Circuit City and Bestbuy and none of them had Serenity CE. Not sure if they had already sold out, or if they hadn't received them or even will carry them.

So I just ended up ordering from Amazon...

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Thursday, September 6, 2007 11:22 AM

RAYCHEETAH


Quote:

Originally posted by azentropy:
I went to the local Target, Circuit City and Bestbuy and none of them had Serenity CE. Not sure if they had already sold out, or if they hadn't received them or even will carry them.

So I just ended up ordering from Amazon...



I was out today shopping for 3 more Firefly DVD sets and my 8th BDCE for my local group's "Firefly for Firefighters" drive,

http://forums.scifi.com/index.php?showtopic=2285065

and had abysmal luck. I went to the Costco which had had Firefly a couple weeks ago at $16.99US; completely out, and, no BDCE in sight. I went to Target, which had reliably stocked Firefly for $19.99US; no BDCE, but had three series DVD sets in stock, at $24.99US! I am a big flan, but, I have a hard time choking down a 25% price hike on this product. I went to BJ's, found the BDCE at $18.99US, thank you very much! but, no Firefly.

Went to Best Buy, which had the original Serenity DVD at $14.99US (which, aside from the fact that I had already scored the one BDCE I needed this trip, the point was to boost sales figures of the BDCE!), no Firefly, and, the BDCE that they did have was HD DVD. Humph!

Went to the other Target in town, same price as the first one. Called Rhiotre to have her Amazon.com me some Firefly series DVD sets; she informed me that I could get them at around $21.00US... Used (but like new). New, they would be... $29.00US.

Folks, this is a very odd trend. Is the price of the Firefly series DVD set actually going UP in response to our demand, or, is the supply dropping, with no replenishment? It's gonna be gorram difficult to get it when WalMart and Kmart refuse to carry it, at all, and, the other places don't stock it except at ridiculous prices. Sales figures will be hurt by the fact that there's little to buy.

Any thoughts, observations, or, incitements to panic?

Inquiring Browncoats wanna know!

-Raycheetah ='[.]'=

The enjoyment of any good thing is only enhanced by sharing it with others.

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Thursday, September 6, 2007 1:02 PM

MERRYK


Quote:

Is the price of the Firefly series DVD set actually going UP in response to our demand, or, is the supply dropping, with no replenishment?


I do not know about others, but Amazon has raised the price from $18 to $20 (before I got mine too...oh well, I guess Universal's just getting more of my money).

--
"My way of being polite, or however...well, it's the only way I have of showing you that I like you. Of showing respect." Simon Tam, Jaynestown

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Saturday, September 8, 2007 5:11 AM

WYATT


The-numbers site should be updating soon.

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Saturday, September 8, 2007 7:12 AM

SUASOR


Yeah, week 2 will tell the tale. Considering how many places where CE sold out, that should show up in week 2, as strong sales. Then again, did Universal seriously underestimate the demand? If so, what does that say about what kind of feedback Universal needs before they green light the sequel.

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