Box Office MoJo speaks on Serenity by AURaptor

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Box Office MoJo speaks on Serenity

POSTED BY: AURAPTOR
UPDATED: Monday, October 3, 2005 01:40
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Monday, October 3, 2005 1:40 AM

America loves a winner!

Universal isn't exactly the studio of note when it comes to space operas and similar genre pictures, with disappointments ranging from Buck Rogers in the 25th Century to The Chronicles of Riddick. Their "Can't Stop the Signal" promotional campaign to galvanize the show's fans with special screenings and more was a smart move, as was the re-airing of Firefly on Universal's corporate sibling, the Sci-Fi Channel. However, the advertising didn't appeal to anyone who wasn't already a Firefly fan, from rushed, context-free trailers and TV spots to an ugly, non-descript poster to a tagline—"The Future is Worth Fighting For"—that was vague and recalled The X-Files movie's "Fight the Future."

Yeah, smart move w/ the pre-screenings and all, but did they HONESTLY think that's all they had to do to spread the word? I knew back in the summer that there should have been a poster campaign. There needed to be more than just the fan bases enthusiasm and relying on OUR word of mouth....jeeze!

http://www.boxofficemojo.com/news/?id=1910&p=.htm

Hope the word spreads after the new fans have seen the BDM and tell 2 friends, and so on...but it's clear 'versal didn't think this one through too well.

" They don't like it when you shoot at 'em. I worked that out myself. "

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