Article: Screenings May 5th by dietcoke

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Article: Screenings May 5th

POSTED BY: DIETCOKE
UPDATED: Sunday, May 1, 2005 07:06
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Sunday, May 1, 2005 7:06 AM

Just thought I's share this article I saw on the web! Universal has serious stones.

Posted by CmdrTaco on Sunday May 01, @10:28AM
from the i'm-so-freaking-envious dept.
DizzyEllie writes: "Last Wednesday, Universal offered fans of Joss Whedon's Serenity the unique opportunity to screen an unfinished version of the movie in ten cities. This was originally intended to pull both fans and non-fans into the fold, but the screenings sold out so quickly (less than a day for all cities to sell-out, but reportably just a few minutes in a couple of locations), it is clear that only the hard-core fanbase will make it in. This seemed to be completely unexpected by Universal, as ads were appearing in newspapers after the sell out, and incentives for the fans to promote the screenings were removed. The screenings will be held in 10 cities on May 5. Serenity: The Official Movie Website" Definitely a unique promo thing. Shows serious stones too- I mean, if the movie sucked, they wouldn't dare do something like this. Hopefully someone will post a review for us on wednesday. And the rest of us suckers have to wait until September. Bah.

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