BROWNCOAT EVENTS

Serenity Charity Screenings and the PRESS

POSTED BY: ANONYMOUS1
UPDATED: Monday, June 12, 2006 18:43
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Saturday, June 10, 2006 9:50 PM

ANONYMOUS1


Leiasky asked this question on this thread
http://www.fireflyfans.net/thread.asp?b=2&t=19927
WORLDWIDE Browncoats arranging Charity Serenity Screenings! 48+ cities! 6 Countries! 23+ US States!

Quote:

Originally posted by Leiasky:
...but have those of you who are organizing the screenings in your area thought about contacting the press?

They tend to be all over Charity screenings, and groups of rabid fan geeks (to the press, that is all we are, but it can be used to our advantage here) would be something they are likely to cover.

It would be a way to get coverage out there either by a short piece on tv or in the newspaper. Free publicity. . . and a way for Universal to take notice.



SO Charity screening organizers, have you thought about contacting the press? How? What happened?

Here are some of the examples I've read about:

Gossi sent out this press release:

http://www.prweb.com/releases/2006/4/prweb376866.htm




theonetruebix has a promote page with logo stuff and podcast stuff
with http://www.cantstoptheserenity.com/promote

Here are the press hits theonetruebix found
http://www.cantstoptheserenity.com/press

theonetruebix Portland screening also got in the
PAPER PRESS see this thread http://www.serenitymovie.org/browncoats/forums/How-Portland-Found-Sere
nity-t6924.html

How Portland Found Serenity, Local fans of a sci-fi cult fave go international.

NYPinTA has given tickets for the Albany, NY screening to a radio station to give away and also gave a Serenity DVD to a radio person who is going to interview NYPinTA about the screenings.





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Saturday, June 10, 2006 11:36 PM

PHOENIXROSE

You think you know--what's to come, what you are. You haven't even begun.


Good stuff.

***********

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Saturday, June 10, 2006 11:51 PM

KHALOR


I sent an email to Google suggesting they put up a Serenity-themed Google logo for June 23rd. Best I could do, I'm afraid.

"We want to put you in a safehouse, where you'll be safe."
-- Ryan Templer, Graduate Massacre

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Sunday, June 11, 2006 12:01 AM

PHOENIXROSE

You think you know--what's to come, what you are. You haven't even begun.


Quote:

Originally posted by Khalor:
I sent an email to Google suggesting they put up a Serenity-themed Google logo for June 23rd. Best I could do, I'm afraid.


Wow, how shiny would that be? Think they'll do it?

***********

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Sunday, June 11, 2006 12:04 AM

KHALOR


Well, the designer, Dennis Hwang, did say send in any suggestions... who knows? We can hope.

Here's a blog entry from him about that, if you're interested:
http://googleblog.blogspot.com/2004/06/oodles-of-doodles.html

"We want to put you in a safehouse, where you'll be safe."
-- Ryan Templer, Graduate Massacre

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Sunday, June 11, 2006 12:11 AM

PHOENIXROSE

You think you know--what's to come, what you are. You haven't even begun.


Shiny! I'm gonna write him too!

***********

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Sunday, June 11, 2006 5:25 PM

ANONYMOUS1


http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=704
8


Quote:

theonetruebix wrote on Jun 11 2006, 05:01 PM
Also, a new national press release goes out tomorrow, advance copies of which have been sent to a number of the nationally-known critics who positively reviewed Serenity when it was in release.

Here in Portland, KBOO communtiy radio will have a story during their Wednesday evening news this week, and the other local weekly (The Portland Mercury) will have an item on it on June 22, the day before the screening here.




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Sunday, June 11, 2006 6:18 PM

ONTHEDRIFT


I emailed him as well! Neat idea even if it is a long shot.

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Monday, June 12, 2006 4:02 AM

PHOENIXROSE

You think you know--what's to come, what you are. You haven't even begun.


Hey, if he gets enough people bugging him, he might just say "Hey, this is a deal! I should do this!"

***********

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Monday, June 12, 2006 2:01 PM

THEONETRUEBIX


http://www.tv.com/story/story.html&story_id=4891

It's linked off the front of tv.com, under the scary international headshot of River, with the tag, "Serenity Screened for Whedon's Birthday, All for charity drive".


SERENITY NOW/EQUALITY NOW
Organize Your June 23 Charity Screening!
http://www.cantstoptheserenity.com/
More than thirty-five confirmed screenings in Australia, Canada, New Zealand, and the United States.

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Monday, June 12, 2006 3:57 PM

FLAME


Quote:

Originally posted by Anonymous1:
SO Charity screening organizers, have you thought about contacting the press? How? What happened?



Of course. I am coordinating the screening in Raleigh, NC. I used to be a newspaper editor, and I've done some freelance PR and PR for non-profit groups. I've also coordinated large-ish events before. I used my list of media contacts - which include all area newspapers (daily and weekly), college papers, radio stations, TV stations, magazines, and some special interest groups.

To be honest, as far as I know, it hasn't generated much response or free publicity. But we've still managed to sell more than 60% of our tickets, already. I think it's due to word of mouth in the Browncoat community, and maybe the fliers we've passed out EVERYWHERE (restaurants, book stores, comic shops, colleges, events, etc.).



~ Flame ~

SERENITY on the big screen in Raleigh, NC, June 22, 2006!!
http://www.monkeyshinesbeadery.com/serenity/shindig/

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Monday, June 12, 2006 6:43 PM

ANONYMOUS1


Quote:

Originally posted by Flame:
But we've still managed to sell more than 60% of our tickets, already. I think it's due to word of mouth in the Browncoat community, and maybe the fliers we've passed out EVERYWHERE (restaurants, book stores, comic shops, colleges, events, etc.).



Whoo-hoo! 60% Sold!

Another press release:
June 12, 2006 press release

http://www.prweb.com/releases/2006/6/prweb396521.htm

Joss Whedon Fans Support Human Rights With Unprecedented Global Movie Event: Organize Charity Screenings Of Sci-Fi Film 'Serenity' In More Than 35 Cities

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