How can we influence the Serenity sales?
Saturday, December 3, 2005


My local Browncoats and I have been brainstorming about how to reach people outside the 'verse.

I don't know what efforts you have already made to bring people to this wonderful world, but the DVD release is not the end.

Twelve months from now, this DVD will still be available at your local stores. So efforts to increase sales are not at an end.

Someone mentionned printing business cards with your local Browncoat blog address on it. If you strike a conversation on the street about Firefly, you give a card.

Organise a shindig, cook some bao (or buy it, cause it's tricky to do) and try to bring a friend. Then you all vote on what episodes to watch together. Our shindigs are pretty much booze-free and fun was had by all.

Word to mouth is my favorite because it costs nothing and you get a good conversation out of it.

If you think of other ways to spread the word, feel free to mention it here.


Folk are free to reject the 'verse and it's crazy cast...

When you buy your DVD: Be nice. Make it a civil stampede...


Sunday, December 4, 2005 11:48 AM


"A civil stampede?" To get our copy of "Serenity?" You must not know us as very loyal browncoats. *grin*

I like the shindig idea..sounds very funky.

I'll do my part....:-D

Saturday, December 3, 2005 2:47 PM


My friend and I a few months ago went crazy for Sahara.

We made these little cards, like 2x3 inches and drew I drew a sun and the number of days left 'til the dvd was out. Then we safety pinned them on our shirts and wore them to school.

It actually worked out really well because many people asked what they meant, so we told them.

I went with her to see Serenity, she fell in love with it too. So, when it gets down to like the last week before the dvd release, we are going to do the same thing.

Only this time, we are a tad bit more passionate about the movie.

Saturday, December 3, 2005 11:28 AM


By guerrilla marketing I was referring to posting home-printed advertisements for the DVD in appropriate (real world) locations. You know, the stuff 11th Hour was putting out. I don't consider spamming message boards "guerrilla marketing."

More like shooting yourself in the foot.

Saturday, December 3, 2005 11:24 AM


Let me clarify my position:

You can't teach something to people who don't want to learn. This is applicable to any level you're willing to imagine.

Insisting will yeild negative results.

Inspiring people will go a long way.

Resist oppression, stay safe and be free, fellow Browncoats.

Saturday, December 3, 2005 11:12 AM


I think we should be very careful about "guerilla marketing". We've already got a pretty bad reputation in many parts of the Internet, we could do without worsening it. Spamming message boards, even your own favourite haunts, is to be avoided. However actually word of mouth for people in the real world is definitely a good plan, your friends aren't allowed to get angry at you for pitching something you love.

Saturday, December 3, 2005 11:09 AM


Other ways to boost sales include posting more guerrilla marketing for the DVDs, like we were doing for Firefly back in the day.

Also, spreading the River Tam Sessions will probably also help. They were designed to act as viral marketing for the BDM, so why don't we use them as such?

And of course, the easiest way to boost sales is just to buy an extra copy. You can donate it to your local library, making it available o a whole load of potential converts.


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