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Serenity still has a chance to break even at the Box Office
Friday, December 09, 2005 11:46 AM
Friday, December 09, 2005 12:12 PM
Friday, December 09, 2005 1:47 PM
Friday, December 09, 2005 2:05 PM
Quote:Originally posted by FollowMal:
No it's not! And DVD sales will put it over into the black, I just know it.
Friday, December 09, 2005 7:05 PM
Friday, December 09, 2005 8:15 PM
Friday, December 09, 2005 9:05 PM
Friday, December 09, 2005 9:12 PM
Saturday, December 10, 2005 7:39 AM
Saturday, December 10, 2005 7:54 AM
Saturday, December 10, 2005 8:05 AM
Saturday, December 10, 2005 8:54 AM
Quote:Originally posted by StakeTheLurk:
DVD sales will definitely determine whether or not there is a continuation...So we need to be giving out lots of Serenity DVDs this holiday season.
Saturday, December 10, 2005 9:00 AM
Quote:Originally posted by Vancouver:
Want to add that although Box Office Mojo has declared Serenity's domestic BO "closed" as of Nov. 17, that just means the studio stopped tracking it domestically, not that it has actually stopped making money. It's still playing in all sorts of places--like, for instance, Langley, a farming suburb of Vancouver. That is one LONG run, folks! Two months! In Calgary, Alberta, you still have your a choice of several different theatres to see it in.
Saturday, December 10, 2005 9:21 AM
Saturday, December 10, 2005 9:31 AM
Quote:This kind of fallacious thinking will not get us a sequel.
Saturday, December 10, 2005 10:38 AM
Quote:Originally posted by derangedmilk:
and didn't I read something about TNT buying the rights to air it on TV for 2 mil? anyone remember that thread?
"Storms getting worse."
"We'll pass through it soon enough."
Saturday, December 10, 2005 10:42 AM
Saturday, December 10, 2005 1:51 PM
Saturday, December 10, 2005 2:11 PM
Saturday, December 10, 2005 2:16 PM
Quote:Originally posted by Byrd101:
Saturday, December 10, 2005 4:08 PM
Saturday, December 10, 2005 5:16 PM
Saturday, December 10, 2005 6:14 PM
Saturday, December 10, 2005 7:03 PM
Saturday, December 10, 2005 7:13 PM
Quote:Originally posted by Byrd101:
What a bunch of bull....
Saturday, December 10, 2005 7:36 PM
Quote:Originally posted by ShepherdScott:
I find it interesting that in every incarnation, FF/SERENITY gets held back by a company with cold feet. Both FOX and UNIVERSAL have dropped the ball, and in a sense in similar ways. When FF was first airing, FOX marketers saw that they had a highly original, funny, but ultimately rather dark and serious sci-fi drama. They didn't really know how to market it. So, they refused to air the pilot, told Joss to write "The Train Job" and lighten the mood, and aired a slew of commercial pitching the series as a wonky, comic space adventure. As well all know, this misadvertisement dropped the ball.
Then along comes UNIVERSAL. They seem the potential and take a gamble. They give Joss a fair budget to make an inventive sci-fi action-drama, with Joss's trademark dark humor. But, as the release date nears the studio once again gets cold feet. The marketers don't know how to market this unusual film. So its release gets shunted until after the big summer season and its entire advertising budget gets sunk into 2 weeks of fairly ineffective pre-release commercials. And just like FOX did with FF, UNIVERSAL markets the film as a wonky, comic space adventure, emphasizing the jokes in the commercials and downplaying the drama.
UNIVERSAL's cold feet were not validated by the critical response. SERENITY was one of the best reviewed films of its season, with over 80% positive reviews according to Rotten Tomatoes (even higher among professional critics for major media outlets). UNIVERSAL should have held half its advertising budget for the second weekend. They should have hit newspapers and television stations with ads trumpeting "SERENITY is the #1 new film of the week," "SERENITY is the biggest action film in the country," and "SERENITY is the best-reviewed sci-fi film of the year! Ebert and Roeper give it two thumbs up!" This is how you move a cult film into the mainstream...by saying, "People who know like this movie, and you don't want to miss it."
I fear that even if SERENITY is giving a new lease of life in some other outlet, whoever is producing it still will just mess things up.
* * *
Do the job. Get paid. Keep flying.
Saturday, December 10, 2005 11:20 PM
Sunday, December 11, 2005 6:51 AM
Sunday, December 11, 2005 8:32 AM
Quote: And surprise, surprise, StaketheLurk keeps a watchful eye, always ready to jump in whenever anyone criticizes the promoters, trying to steer us all away from that and divert us into what Universal wants us to do: "Buy More DVDs". Why does he never, ever criticize the promoters or the ad campaign, I wonder?
Quote: And why should we all keep shelling out money to reward them for doing a bad job?
Sunday, December 11, 2005 8:46 AM
Sunday, December 11, 2005 1:25 PM
Sunday, December 11, 2005 2:06 PM
Sunday, December 11, 2005 2:51 PM
Quote:The only thing (in my view) that will work is conversions. The more people we convert, the more boxsets sell. The more boxsets sell, the more Serenity DVDs will sell. So the message is the same (ignored) message from before the opening of the BDM: convert!
Sunday, December 11, 2005 5:17 PM
Sunday, December 11, 2005 9:51 PM
Monday, December 12, 2005 10:56 PM
Tuesday, December 13, 2005 1:29 AM
Tuesday, December 13, 2005 3:21 AM
Tuesday, December 13, 2005 8:59 PM
Wednesday, December 14, 2005 10:23 AM
Tuesday, December 27, 2005 2:38 AM
Thursday, January 05, 2006 3:19 AM
Quote:Originally posted by Nellie:
GatorMarc, where did you get your Box Office figures for all those countries?
Many of them aren't available on Box Office Mojo, so where did you get them, if you don't mind my asking?
Thursday, January 05, 2006 3:21 AM
Thursday, January 05, 2006 3:47 AM
Wednesday, January 11, 2006 11:25 AM
Wednesday, January 18, 2006 7:11 AM
Wednesday, January 18, 2006 5:11 PM
Friday, February 03, 2006 9:39 AM
Friday, February 03, 2006 4:37 PM
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