GENERAL DISCUSSIONS

Fox executive defends decision to cancel Firefly.

POSTED BY: INVADERPET87
UPDATED: Tuesday, March 8, 2011 14:09
SHORT URL: http://goo.gl/XlWpc
VIEWED: 13469
PAGE 1 of 1

Thursday, March 3, 2011 9:42 AM

INVADERPET87


http://www.ology.com/screen/gail-berman-why-firefly-had-be-cancelled

I love how she puts up the usual defense and blames ratings, and thinks airing the episodes in order wouldn't have made things better.

For someone who's supposed to be a friend of Whedon's she doesn't go into any real detail about why she couldn't have pulled some strings to keep it on one more season, AND PROMOTE it just to see if numbers might increase.

I suppse she was afraid of being accused of giving Whedon special treatment. That's studio politics for you.

"She understands. She doesn't comprehend."

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Thursday, March 3, 2011 9:57 AM

SPACEJANITOR


If I had a dollar for every baseball game I tuned into expecting Firefly...

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Thursday, March 3, 2011 9:58 AM

GOLDBRICK


Bah, she admits it was an expensive show. Probably more expensive than they expected. So they sabotaged it by airing it out of order, preempting it constantly, moving it around, not promoting it, the whole nine yards. Create a ratings problem and then hide behind it.

Always follow the money...

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Thursday, March 3, 2011 9:58 AM

WISHIMAY

THIS machine kills fascists- Woody Guthrie


ALMOST sounds like an apology...

"I was just following orders...I did what I had to do...Doesn't matter anyway..."

Mebbe they really DO realize how much they shot themselves in the foot...

Well, Fox, the only thing that will help fix this is funding a sequel, THEN we might accept your apology

I think you are right on the money, goldbrick!

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Thursday, March 3, 2011 10:14 AM

STORYMARK


Quote:

Originally posted by GOLDBRICK:
Bah, she admits it was an expensive show. Probably more expensive than they expected. So they sabotaged it by airing it out of order, preempting it constantly, moving it around, not promoting it, the whole nine yards. Create a ratings problem and then hide behind it.

Always follow the money...



Well, it wasn't really moved around, it was always on Friday. The pre-emptions didn't help, but they had the contract with MLB, and had to show the games - plus, like it or not, the games get massively better ratings - it would make no sense for them to show preference to an unproven series. Waiting till the baseball season was over to premiere FF would have been better, yes, but hindsight....

And as much as people like to claim there was no advertising, I personally saw a BUNCH of ads for the show, so I can't buy that excuse. I also don't think airing it out of order made that much difference, as it wasn't a particularly serialized show.

"I thoroughly disapprove of duels. If a man should challenge me, I would take him kindly and forgivingly by the hand and lead him to a quiet place and kill him."

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Thursday, March 3, 2011 10:17 AM

STORYMARK


Quote:

Originally posted by InvaderPet87:


I suppse she was afraid of being accused of giving Whedon special treatment. That's studio politics for you.




That's doing what she was hired to do. Losing money on a friend is still losing money, and she wasn't hired to give her friends sweetheart deals.

"I thoroughly disapprove of duels. If a man should challenge me, I would take him kindly and forgivingly by the hand and lead him to a quiet place and kill him."

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Thursday, March 3, 2011 10:40 AM

INVADERPET87


Quote:

Originally posted by GOLDBRICK:
Bah, she admits it was an expensive show. Probably more expensive than they expected. So they sabotaged it by airing it out of order, preempting it constantly, moving it around, not promoting it, the whole nine yards. Create a ratings problem and then hide behind it.

Always follow the money...


But if a show isn't making much money for you, why sabotage it so it makes even less money for you?

"She understands. She doesn't comprehend."

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Thursday, March 3, 2011 10:50 AM

STORYMARK


Quote:

Originally posted by InvaderPet87:


But if a show isn't making much money for you, why sabotage it so it makes even less money for you?

"She understands. She doesn't comprehend."



I really don't see how it was sabotaged. They did for it what they do for any new show. People here tend to look at things through the subjective lens of nearly a decade of pining for the show - but at the time, it was a new show that cost a lot to make that they pushed just as much as any of their other new shows - it just didn't catch on in time.

"I thoroughly disapprove of duels. If a man should challenge me, I would take him kindly and forgivingly by the hand and lead him to a quiet place and kill him."

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Thursday, March 3, 2011 11:03 AM

TWO

The Joss Whedon script for Serenity, where Wash lives, is Serenity-190pages.pdf at www.mediafire.com/folder/1uwh75oa407q8/Firefly


Quote:

Originally posted by Wishimay:
ALMOST sounds like an apology...

"I was just following orders...I did what I had to do...Doesn't matter anyway..."

Mebbe they really DO realize how much they shot themselves in the foot...

Gail Berman is still working in TV. www.imdb.com/name/nm0075762/ Until Berman and her friend, Joss, can speak freely without fear of retribution, we won't be getting the real dirt on why Firefly was premiered during the World Series on Fox in the Friday Night Death Slot or why the first two episodes were shown last and the others in scrambled order. None of that can possibly be Berman's ideas of how to promote a show.

I know Berman was President of Fox, but I cannot believe she should get all the blame even if she is talking as if it was her fault, alone. Maybe someday Berman will write a short article about the Firefly fiasco like Bob Woodward did about the Iraq fiasco and Donald Rumfeld:
http://ricks.foreignpolicy.com/posts/2011/03/01/how_rumsfeld_misleads_
and_ducks_responsibility_in_his_new_book
Hollywood should take note and make the movie.

The Joss Whedon script for "Serenity," where Wash lives, is
Serenity-190pages.pdf at www.mediafire.com/two

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Thursday, March 3, 2011 12:06 PM

THESOMNAMBULIST


I'm no longer interested in why they cancelled it. But I would like someone at Fox to explain why they don't bring it back.

?


Cartoons - http://cirqusartsandmusic.blogspot.com

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Thursday, March 3, 2011 12:31 PM

WHOZIT


FOX didn't like the 2 hour pilot so they had Joss rework it, and then they still didn't like the rework. They wanted action from the start that's why "The Train Job" was 1st, when the ratings when down and they saw how much the show cost to make and they lost interest in it. Joss shopped it around to all the networks including SyFy (which NOW is so in love with "Firefly" and "Serenity") but they passed.

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Thursday, March 3, 2011 12:37 PM

ZEEK


Quote:

Originally posted by Storymark:
And as much as people like to claim there was no advertising, I personally saw a BUNCH of ads for the show, so I can't buy that excuse. I also don't think airing it out of order made that much difference, as it wasn't a particularly serialized show.


I remember the advertising too but hilariously it just left me more confused after the first episode. I remember the "and a girl in a box!" ad so the whole first episode I was expecting there to be a girl in a box somewhere. I assumed that's what they were taking off the train. Then when it was drugs I was like "ok where is this girl in a box?". Let's face it the ads were pretty bad and not airing the pilot first was pretty stupid. Other than that you're right the other episodes out of order weren't so bad.

I remember thinking from the ads that it was going to be Joss's version of Star Wars. Which I guess it kind of was. It's just Fox made it look like it would have the action of Star Wars. If Joss just threw in some Jedi we'd probably still be watching Firefly today.

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Thursday, March 3, 2011 1:39 PM

STORYMARK


Now, the effectiveness of the advertising is a decent subject of debate. People say the ads didn't do the show justice, and I can sympathize. The ads wre a bit silly.

But then, it was a tough nut to crack in terms of advertising. The things easier to market are those that fit into an easily defined box - and that aint Firefly.

The ads for Serenity took an entirely different style and approach, which to me was more representative than the ads for the show - and it still didn't turn on the masses.

"I thoroughly disapprove of duels. If a man should challenge me, I would take him kindly and forgivingly by the hand and lead him to a quiet place and kill him."

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Thursday, March 3, 2011 1:40 PM

STORYMARK


Quote:

Originally posted by TheSomnambulist:
I'm no longer interested in why they cancelled it. But I would like someone at Fox to explain why they don't bring it back.




I'd say two very big reasons:

1) Everybody's busy.

2) Serenity still didn't make much, so it's already had one unsuccessful re-launch. Doesn't exactly make another go look like a safe bet.

"I thoroughly disapprove of duels. If a man should challenge me, I would take him kindly and forgivingly by the hand and lead him to a quiet place and kill him."

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Thursday, March 3, 2011 2:22 PM

BROWNCOAT1

May have been the losing side. Still not convinced it was the wrong one.


Quote:

Originally posted by whozit:
FOX didn't like the 2 hour pilot so they had Joss rework it, and then they still didn't like the rework. They wanted action from the start that's why "The Train Job" was 1st, when the ratings when down and they saw how much the show cost to make and they lost interest in it. Joss shopped it around to all the networks including SyFy (which NOW is so in love with "Firefly" and "Serenity") but they passed.





Bottom line is Fox was simply not a good fit for Firefly. The execs were short sighted, they had their hands too heavily in the show, had the pilot reworked, showed the episodes out of order, the MLB airings didn't help, the time slot of Death on Friday nights made it worse, and Fox simply just did not get the show.

What's done is done. The web is the only decent fit for any hope of a spin off, but no one's shown an interest in doing one, at least no one with the finances or resources to make it happen.

I still curse Fox. Every ruttin' day.

__________________________________________
Holding the line since December '02!



X.O. / Battalion O.I.C.



http://76thbattalion.homestead.com/index.html

http://76thbattalion.proboards.com

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Thursday, March 3, 2011 3:47 PM

MICJWELCH


Something that hasn't been mentioned yet - The fact that this article exists means that we're gaining momentum! We got someone's attention!

"Always be yourself. Unless You suck." - Joss Whedon

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Thursday, March 3, 2011 4:33 PM

MALSDOXY

I know what did this...


they were always peeved at Joss for moving Buffy, plain and simple...the vermin

"Haven't you killed me enough for one day ?"
- Mal, War Stories

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Thursday, March 3, 2011 4:38 PM

MALSDOXY

I know what did this...


and, AND they showed the 'big surprise' in the promos, when they showed it was' a girl in a box!!' it would have been great if we didn't know about it beforehand...[but it was still great]
gorram FOX motherhumpers

"Haven't you killed me enough for one day ?"
- Mal, War Stories

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Thursday, March 3, 2011 5:12 PM

PIRATENEWS

John Lee, conspiracy therapist at Hollywood award-winner History Channel-mocked SNL-spoofed PirateNew.org wooHOO!!!!!!


Quote:

Originally posted by InvaderPet87:

I love how she puts up the usual defense and blames ratings, and thinks airing the episodes in order wouldn't have made things better.

For someone who's supposed to be a friend of Whedon's she doesn't go into any real detail about why she couldn't have pulled some strings to keep it on one more season, AND PROMOTE it just to see if numbers might increase.

I suppse she was afraid of being accused of giving Whedon special treatment. That's studio politics for you.



Typical brown-nosed Yes Girl.

Probably frakked her way to the top of the shitepile.

Utterly incapable of getting off her knees and doin The Right Thing.

Pretty much the Typical Amerikan. (Another reason FF flew over the heads of most.)

After all, Fox is owned by Commie China. A big stinkin elephant nobody notices in YOUR living room. Deng Wen Di?


http://piratenews.org/fox-news-owned-by-communist-china.html
http://en.wikipedia.org/wiki/Wendi_Deng

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Thursday, March 3, 2011 5:13 PM

PIRATENEWS

John Lee, conspiracy therapist at Hollywood award-winner History Channel-mocked SNL-spoofed PirateNew.org wooHOO!!!!!!


Quote:

Originally posted by micjwelch:

Something that hasn't been mentioned yet - The fact that this article exists means that we're gaining momentum! We got someone's attention!



Roger that.

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Thursday, March 3, 2011 5:17 PM

THESOMNAMBULIST


Storymark wrote:

Quote:

I'd say two very big reasons:

1) Everybody's busy.

2) Serenity still didn't make much, so it's already had one unsuccessful re-launch. Doesn't exactly make another go look like a safe bet.






Those are two reasons.

However:

The Thing. A prequel is currently under production based on John Carpenter's 1981 The Thing which was a flop. (financially speaking)

Tron Legacy. A Reboot of the 1981 Disney box office flop Tron.

Blade Runner. Currently talks are under way for either sequel or prequel or maybe both with possibility of a TV show as well.

Serenity at least made it's return in a shorter time than it took the three examples I've just mentioned. It would be prudent as you point out not to take the risk of course. Can't argue with that. However a studio must surely consider the weight of the show's leading actor. Nathan Fillion. With the success of Castle, right now he's very well known and seeminlgy a hearthrob. He does the chat show circuit, features on magazine covers and creates a buzz around much of what he does. He is not alone either. Morena and Summer are both making impacts within the industry. Granted no waves as yet but the ripples are there. Similarly Alan is always mentioned in many new up and coming shows.

So there is potential there, and certainly a great deal more than when the show was cancelled. Add to this the fact that Joss is currently in production on a summer blockbuster that is likely to unite some big-wig movie stars under the one picture, you have the necessary interest generated for you.

To not take that chance (and I concur it is a chance) would seemingly be short-sighted.

As for time constraints. Yes that's a big problem. But it can be worked round. Michael J. Fox famously continued working on Family Ties whilst working on Back To The Future.


Cartoons - http://cirqusartsandmusic.blogspot.com

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Thursday, March 3, 2011 5:33 PM

PIRATENEWS

John Lee, conspiracy therapist at Hollywood award-winner History Channel-mocked SNL-spoofed PirateNew.org wooHOO!!!!!!


Quote:

Originally posted by two:

Until Berman and her friend, Joss, can speak freely without fear of retribution, we won't be getting the real dirt on why Firefly was premiered during the World Series on Fox in the Friday Night Death Slot or why the first two episodes were shown last and the others in scrambled order. None of that can possibly be Berman's ideas of how to promote a show.

Maybe someday Berman will write a short article about the Firefly fiasco like Bob Woodward did about the Iraq fiasco and Donald Rumfeld:



That's about as likely as Bob Woodward's autobio confessing his manlove and detailing his previous job in US Naval Intelligence working every day in the Pentagon for the Joint Chiefs of Staff as liason to General Al "I'm In Charge Of Deepthroat" Haig in the Nixon White House.
www.google.com/search?sourceid=chrome&ie=UTF-8&q=alexander+haig+silent
+coup+bob+woodward


Point being, FF was sabotaged for Truth:

1. Govt mind control in MKULTRA Project Monarch (theme in all Joss' shows)
2. Commie China owns USA
3. Govt is EVIL and not your friend (theme in all Joss' shows)
4. There are no space aliens anywhere near Earth
5. The South held the moral high ground in the US Civil War (had nothing to do with BLACK slavery)

These topics must be sabotaged from Within...at any cost.

But yeah, a real Tell All book would be fun.

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Thursday, March 3, 2011 5:59 PM

REDLAVA


I guess the excuses they made are the excuses they always make....

#1 if the show was so expensive to make they maybe you should have devoted a little more time and energy to understand what you were paying for and make sure that you were doing everything in your power to make sure it reached all the audience it could. If you knew you would be showing baseball a few weeks into the season, hold it until the playoffs were done, then start the season. Listen to the creator and have the wisdom to show the fucking show IN ORDER!! If you don't understand what the show is about, then ask somebody before you start marketing it like it is a spaghetti western in space. Fuck...It's not that hard!


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Thursday, March 3, 2011 7:11 PM

11THHOUR


Quote:

Originally posted by Spacejanitor:
If I had a dollar for every baseball game I tuned into expecting Firefly...



Yay! A fresh new excuse to drag out my Firefly episode airing chart to show how FOX screwed with it right from the beginning:

The Firefly Episode FOX 2002 Airing Schedule:
_______________________________________________________________

09/20/02 “The Train Job”
09/27/02 ------ Pre-Empted by World Series ----- “Bushwhacked”
10/04/02 ------ Pre-Empted by World Series ----- “Our Mrs. Reynolds”
10/11/02 ------ NO FIREFLY ----------
10/18/02 “Jaynestown”
10/25/02 “Out of Gas”
11/01/02 “Shindig”
11/08/02 “Safe”
11/15/02 "Ariel"
11/22/02 ------ NO FIREFLY ----------
11/29/02 ------ NO FIREFLY ----------
12/06/02 "War Stories"
12/13/02 "Objects in Space"
12/20/02 "Serenity"
_______________________________________________________________


Starting with the SECOND episode and continuing thereafter, Firefly was often not aired in it's regular time slot. How is a new show supposed to establish itself with an audience if it keeps getting yanked?

Combine that with not airing the pilot first, lame promos ("Spaced Out Spacemen!") and episodes out of order, and that's practically a plan to hobble and poison a unique new show.

Yep, I still get real mad...

11th Hour

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

11th Hour Firefly & Serenity official and fan art: http://www.11thhourart.com

Cafe Press Shop ~ http://www.cafepress.com/11thhourart


Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes


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Thursday, March 3, 2011 8:31 PM

ANONYMOUS1


Quote:

Originally posted by micjwelch:
Something that hasn't been mentioned yet - The fact that this article exists means that we're gaining momentum! We got someone's attention!



Go Avengers!

Go Castle!

Go Chuck!

Go Science Channel!

Go Lottery!





Nathan Fillion's Castle ABC Mondays 10 pm eastern http://abc.go.com/shows/castle/naked-heat <-read chapters of next book

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Friday, March 4, 2011 2:46 AM

ECGORDON

There's no place I can be since I found Serenity.


Quote:

Originally posted by MalsDoxy:
they were always peeved at Joss for moving Buffy, plain and simple...the vermin


Why would the FOX television network be peeved that The WB canceled Buffy but Joss was able to move the show to UPN? 20th Century Fox Film Studios would have been pleased that the show was still in production, but FOX TV had nothing to do with the show.



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Friday, March 4, 2011 4:30 AM

ZEEK


Quote:

Originally posted by Storymark:
Now, the effectiveness of the advertising is a decent subject of debate. People say the ads didn't do the show justice, and I can sympathize. The ads wre a bit silly.

But then, it was a tough nut to crack in terms of advertising. The things easier to market are those that fit into an easily defined box - and that aint Firefly.

The ads for Serenity took an entirely different style and approach, which to me was more representative than the ads for the show - and it still didn't turn on the masses.


Yeah I saw plenty of the ads for Serenity when it was about to hit theaters. I thought they did a good job of capturing the humor and feel of Serenity. In my experience Universal did a really good job of marketing Serenity.

Fox not so much, but Universal had more material to work with in order to figure out what they were marketing. I mean to this day I don't know how to explain what Firefly is to people who've never heard of it before. So, I don't blame Fox for that too much.

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Friday, March 4, 2011 4:37 AM

CHANNAIN

i DO aim to misbehave


Quote:

Originally posted by InvaderPet87:
I love how she puts up the usual defense and blames ratings, and thinks airing the episodes in order wouldn't have made things better.

Order schmorder. I'd have just been happy with a regular, solid time slot.

Veteran of the 2002 Throes of Cancellation—FFF.net fan since January 7, 2003
Doing the impossible makes us mighty
Minnesota Browncoats
http://www.mnfirefly.com/portal/html/index.php

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Friday, March 4, 2011 6:38 AM

PIRATENEWS

John Lee, conspiracy therapist at Hollywood award-winner History Channel-mocked SNL-spoofed PirateNew.org wooHOO!!!!!!


Quote:

Originally posted by 11thHour:

The Firefly Episode FOX 2002 Airing Schedule:
_______________________________________________________________

09/20/02 “The Train Job”
09/27/02 ------ Pre-Empted by World Series ----- “Bushwhacked”
10/04/02 ------ Pre-Empted by World Series ----- “Our Mrs. Reynolds”
10/11/02 ------ NO FIREFLY ----------
10/18/02 “Jaynestown”
10/25/02 “Out of Gas”
11/01/02 “Shindig”
11/08/02 “Safe”
11/15/02 "Ariel"
11/22/02 ------ NO FIREFLY ----------
11/29/02 ------ NO FIREFLY ----------
12/06/02 "War Stories"
12/13/02 "Objects in Space"
12/20/02 "Serenity" [Pilot]
_______________________________________________________________



That's an amazing act of sabotage. The best epp -- Our Mrs Reynolds -- makes no sense if you don't see her Jekyl & Hyde morph.

At what point during the schedule was FF actually cancelled?

Or was it cancelled before the first episode?

FIY, if FF is revived with the original actors, I recommend cancelling the gratuitous nudity. Older actors have more saggy bits.

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Friday, March 4, 2011 9:26 AM

STORYMARK


Quote:

Originally posted by TheSomnambulist:
Storymark wrote:

Quote:

I'd say two very big reasons:

1) Everybody's busy.

2) Serenity still didn't make much, so it's already had one unsuccessful re-launch. Doesn't exactly make another go look like a safe bet.






Those are two reasons.

However:

The Thing. A prequel is currently under production based on John Carpenter's 1981 The Thing which was a flop. (financially speaking)

Tron Legacy. A Reboot of the 1981 Disney box office flop Tron.

Blade Runner. Currently talks are under way for either sequel or prequel or maybe both with possibility of a TV show as well.



True, but there's also the common thread that it's taken 20 years for all those projects to be followed up on - and two of them could still turn out to be flops (and Tron:L came in well under expectations, and is only getting a follow-up due to toy sales).



Quote:

Serenity at least made it's return in a shorter time than it took the three examples I've just mentioned. It would be prudent as you point out not to take the risk of course. Can't argue with that. However a studio must surely consider the weight of the show's leading actor. Nathan Fillion. With the success of Castle, right now he's very well known and seeminlgy a hearthrob. He does the chat show circuit, features on magazine covers and creates a buzz around much of what he does. He is not alone either. Morena and Summer are both making impacts within the industry. Granted no waves as yet but the ripples are there. Similarly Alan is always mentioned in many new up and coming shows.


Which I'd say adds to the problem. As others have pointed out, the affection for FF stems mostly from the characters, not the concept, as is more the case with Tron/Thing/Blade Runner examples.

Making something with them - difficult because they're busy. Making something without them - risk loosing a big chunk of your existing fanbase.


Quote:

As for time constraints. Yes that's a big problem. But it can be worked round. Michael J. Fox famously continued working on Family Ties whilst working on Back To The Future.


Actually, they initially didn't cast him because of Family Ties, and ended up shooting a large chunk of the movie with Eric Stoltz. Only after the studio was unhappy with him, did they go back and re-work the schedule to accommodate the series. Pierce Bronsnan originally lost out on Bond due to Remington Steele, Tom Selleck lost Indiana Jones due to Magnum. Those scheduling issues can really screw a project up.

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Friday, March 4, 2011 10:28 AM

INVADERPET87


I vaguely recall Universal promoting "Serenity" as a comedy sci-fi film, as opposed to just a sci-fi action flick.

"Do you want to run this ship?"
"Yes!"
"..... Well.... you can't!"

That exchange between Mal and Jayne was in every single promo I think.

I also don't recall many of the other characters being highlighted. Not even River or Simon.

"She understands. She doesn't comprehend."

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Friday, March 4, 2011 10:51 AM

STORYMARK


Yeah, I dont recall ever seeing Simon. Most of the ads I recall had lots of River kicking ass though.

"I thoroughly disapprove of duels. If a man should challenge me, I would take him kindly and forgivingly by the hand and lead him to a quiet place and kill him."

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Friday, March 4, 2011 12:14 PM

ZEEK


Quote:

Originally posted by InvaderPet87:
I vaguely recall Universal promoting "Serenity" as a comedy sci-fi film, as opposed to just a sci-fi action flick.

"Do you want to run this ship?"
"Yes!"
"..... Well.... you can't!"

That exchange between Mal and Jayne was in every single promo I think.

I also don't recall many of the other characters being highlighted. Not even River or Simon.

"She understands. She doesn't comprehend."


Do you think that's good or bad?

I think it's pretty spot on. I mean it's not an all out comedy but comedy is fairly prominent.

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Friday, March 4, 2011 12:35 PM

WHOZIT


Hollywoods been doing alot of reboots latley, of course that would mean a whole new cast.

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Friday, March 4, 2011 1:44 PM

MALSDOXY

I know what did this...


oy, don't even open the 'best ep' can of worms...btw it was Out of Gas...hee hee

"Haven't you killed me enough for one day ?"
- Mal, War Stories

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Friday, March 4, 2011 4:38 PM

INVADERPET87


I watched the theatrical trailer. Actually that one seemed to capture the spirit of Firefly, and the movie it self quite nicely, and highlighted all the characters.

Even "the 11th character", got highlighted. :D
_______

"She understands. She doesn't comprehend."

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Tuesday, March 8, 2011 2:09 PM

KPO

Anti-Russia before it was cool.


Quote:

I really don't see how it was sabotaged. They did for it what they do for any new show. People here tend to look at things through the subjective lens of nearly a decade of pining for the show - but at the time, it was a new show that cost a lot to make that they pushed just as much as any of their other new shows - it just didn't catch on in time.



The original BBC version of The Office was almost cancelled due to early poor ratings - before it went on to become a major global success. Firefly was a unique show that needed time to find its audience... and just a little bit of faith (or discernment) from the FOX executives...

It's not personal. It's just war.

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