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Originally posted by boris: Serenity did not fail at the box office in Australia because of piracy. I think it was mainly the way it was marketed. In Oz it got practically no promotion or hype. No one other than us (the fans) knew about the actors and their brilliance.I believe If the actors had been hyped more(e.g. appearances on talk shows more promos put on at times other than late at night when most people are sleeping) People would have warmed to them and more would have gone to see the movie. when I ask my friends who didn't see Serenity when it came out why not they always say it's because they didn't know much about the actors or the story. Now of course they wish they had seen it on a big screen.

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